20
Jul
People Drinking

Infographic: The Recipe for a Successful Booze Brand

With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends are the biggest influence, research company Crowdtap found that alcoholic-beverage consumers are also very brand-focused. A brand’s history and tradition was the second biggest influence […]

17
Jul
Brands

Here’s What the Most Popular Brands’ Logos Have in Common

When it comes to creating a successful logo for your brand, it seems simplicity is key. Udemy, an education marketplace, examined logos from 50 brands on Fortune’s 2015 World’s Most Admired Companies list to figure out what their beloved insignias have in common. The infographic below, Deconstructing Successful Logos, breaks the designs down by color, typeface, shape […]

01
Jul
Hannells

Hannells win at Derby Telegraph Business awards

At last year’s awards, Hannells came tantalisingly close to winning the Derby Sales and Marketing Award. This year, it went one step further by carrying off the title. Hannells is perhaps one of Derby’s most recognisable home-grown brands. Founded in 2003, this independant estate agent has a well-earned reputation for service and innovation. It also […]

01
Jul
Snickers

Mars global CMO: Expecting brand love ‘a step too far’ for consumers

While many brands spend millions of pounds across the globe in a crusade to make consumers fall in love with them, Mars is bucking the trend and is instead trying to resonate with its shoppers on a more human level. Speaking to The Drum global chief marketing officer Bruce McColl called the expectation of consumers […]

01
Jul
Disabled Dogs

Chance, the Wheelchair-Bound Dog, Will Inspire You to Tears in This Kleenex Ad

With over 23 million Facebook video views in less than a week, this new ad from Kleenex is helping to make sure that the Kimberly-Clark brand’s plot to keep America crying into its tissues is going deviously well. The latest video in the “Someone Needs One” campaign by VSA Partners was created by Vimby, and […]