07
Oct
Volkswagen

“Lemon’s, Volkswagen’s. Always have been”

Actually ‘Lemon’ is a classic VW advert created in a time when their ‘think small’ campaign was voted best of all time by Ad Age, (and even referenced by Don Draper in Mad Men!) Their unconventional advertising campaigns which turned seeming faults into benefits was a major hit. It was these early campaigns that laid the foundations […]