02
Sep
guiness_logocomparison2

Heritage and history: valuable commodities for any brand

We’ve seen many top brands mining their past, with ‘The Co-op’, ‘Guinness’ and more recently ‘MasterCard’ having returned to form with logos each echoing their 1960’s predecessors, but all for very different reasons. Heritage and history are valuable commodities for any brand; a history is distinct and ownable. They can be used to re-dress a […]