WDA were appointed after a competitive pitch by leading R&D Tax Credit specialist RANDD UK to devise and implement a strategic rebranding and innovative new marketing strategy to drive their new business development.

RANDD UK are R&D Tax Credit specialists delivering HMRC-backed R&D Tax Credit cash injections primarily to SME’s which reward their investment in R&D and innovation. The scheme is an HMRC incentive designed to encourage innovation and investment on R&D activities by UK companies. Somewhat incredibly government figures suggest that less than 10% of eligible companies are claiming through the scheme, which is even more surprising given the average annual claim for a RANDD client is just under £60,000.

WDA are developing a campaign to raise awareness of this scheme generally whilst firmly establishing RANDD as the pre-eminent company in this sector. The key challenges are that many SME’s who have heard about it either think it’s too good to be true (it isn’t) or that it won’t be worth the perceived time/hassle involved (RANDD minimise and manage both for clients). Many others miss out on significant potential claims by thinking that they ‘ don’t do R&D or innovation’, which in many cases RANDD can clarify through a short initial chat over a coffee.

RANDD will officially ‘re-launch’ in late November when they’ll be exhibiting at the Food Matters Live exhibition (22nd-24th), with a distinctive new brand look and feel, differentiated brand positioning and a creative and thought provoking marketing campaign to challenge and change SME’s perspective.

It’s quite likely that several WDA clients may be eligible to claim a cash injection from R&D Tax Credits and we’d be happy to effect a direct introduction to RANDD UK with no obligation whatsoever for anyone who would be interested in finding out about their potential eligibility.

Like all RANDD’s clients there’s nothing to lose and potentially everything to gain. Don’t miss out by assuming your business isn’t eligible and look out for more news on RANDD as the new branding and campaign goes live later this month.