Working closely with the team at local dentist group Remarkable Smiles (formally Central Dental) WDA’s strategic creativity process identified that people aren’t really scared of going to the dentist, but of what the dentist may have to do to them. Not surprisingly those who visit the dentist regularly need far less dental work than those who only go when they’ve got toothache.

WDAs drive behind the rebranding to Remarkable Smiles (which goes much deeper and wider than just the name or visual identity) is that recent changes in dental care (Direct Access) allows trained dental nurses to see patients rather than have to wait to see the dentist, putting the focus on ’prevention rather than cure’, and increasing the availability of appointments.

Over the coming weeks the central Derby and Alvaston  practice will undergo their visible transformation from Central Dental to Remarkable Smiles with several new and innovative health and wellbeing services also being offered under the new brand and a customer service approach aimed at getting smiling on the inside as well as the outside.

The goal being to encourage more people to visit the dentist regularly, therefore less dental work needing to be done with each visit. This is just the start of the local entrepreneur (and dentist) Dr. Amit Koshal’s long term ambition to fundamentally change attitudes towards visiting the dentist for the better, forever… and who wouldn’t smile at that?

To find out more about how WDA’s unique brand marketing approach can help your business grow please get in touch with our Business Development Manager Anna on 01332 372 728 or e-mail directly on anna@marketing.dev-wda.com