16
Jun
Simplicity of message and identity

How simplicity of message and identity can drive your brand communications.

Successful brands have all found a common thread to their communications: simplicity. To been seen and heard above the daily clutter and clamour and gain instant recognition is the unifying goal of all brands. It’s not a new thought given it’s summed up in a quote attributed to Leonardo da Vinci, namely ‘Simplicity is the […]