WDA would like to thank Autosport and the Motorcycle Trade Expo for both putting on shows in January; and a big thanks to all clients who thought it would be a good idea to exhibit there (particularly the ones who confirmed this week). A special thanks to Expo for cajoling wda into hosting a free 3 day marketing advice workshop and all the preparation that goes with it.

All this means we will be working over Christmas.

We hope clients are thinking of us whilst lolling around in a sherry induced stupor with friends and family watching The Royle Family whilst powering down Quality Streets in their new Christmas jumpers in front of a roaring log fire.

On a serious note, we are pulling ourselves away from the marker pens and shutting down the macs for Christmas this Friday at lunchtime. The studio is working and contactable by email Christmas week; and we officially start back January 3rd.

We would like to take this opportunity to thank all clients for their business in 2011, and raise a toast to some great success stories.

If your new years resolution is to build business by transforming your great product or service into a brilliant brand in 2012, then why not catch up with us at one of the shows, or make an appointment to come in and see what we can do for you. You’ll find us approachable, friendly enthusiastic and full of new ideas.

In the meantime… “HUMBUG!”

WDA has joined forces with the industries most reputable ECU tuning company Viezu to assist with the marketing element of an exciting growth and diversification programme which will push the Viezu brand into new market areas all still firmly routed in its core tuning business.

In terms existing product offerings Viezu is leading the way in the tuning World, delivering innovative technologies and super slick customer service. Viezu has a very refreshing approach to vehicle tuning, in an industry which has been tainted over the years by irresponsible tuners chasing outright power figures at the expense of drivability and even reliability. With Viezu every application is car specific and developed – and tested – wholly in-house by a team widely acknowledged as the best in the business. In fact, Viezu programmes are so good that the Company often writes white label files for other tuning brands.

“Viezu approached WDA to assist in devising a marketing strategy to evolve the brand and execute the growth plan” Says WDA’s Lee Waterhouse. “In terms of branding the exercise is likely to be one of evolution not revolution – Viezu already has fairly positive brand equity. The process will involve taking a thorough look at the competition and market opportunity and working on re-positioning Viezu accordingly. Once that essential groundwork is done we can look at building a platform for the promotional campaign. The goal is to more clearly define the Viezu brand and to create stand out and differentiation in what has become a very crowded marketplace. Ultimately we want to get the message out about Viezus superior products and exciting new innovations, and increase sales for the Company.

The relationship has kicked off with an ad-hoc packaging box project for the upcoming Autosport show. The packaging (consisting a generic box and V:Switch variant) was designed, prototyped, printed and finished within a very tight timeframe over the Christmas break. And we are pleased to say the client is absolutely delighted with the result!”

See Viezu at Autosport in Hall 7, stand 7510  www.autosportinternational.com

Find out more about Viezu Technologies   www.viezu.com