23
Jan
Randd Brand Design

Why did the chicken grab people’s attention? Because it was 6ft tall!

WDA client randd uk recently exhibited at a key trade show, Food Matters Live in London. WDA’s key challenge was to create a bold and engaging stand design that really stood out, and having grabbed visitors attention, to get across quickly what R&D Tax Credits are. The eye catching stand design did indeed feature the […]

20
Dec
Free Brand Audit - WDA

Free Marketing and Brand Audit

WDA are again delivering a number of FREE Marketing and branding audits during January 2017. This is your opportunity to discover how a brand driven marketing apporach could help drive YOUR business forward in 2017. The sessions are designed to be fairly informal and flexible. Maybe you want a FREE honest professional opinion of your […]

22
Nov
SDL Rebrand | Brand Agency Derby

Rebranding one of the UK’s fastest-growing independent property groups

Following a successful pitch, WDA were appointed to help one of the UK’s fastest-growing independent property groups to rebrand and reposition themselves to accommodate major expansion plans over the next five years. Founded in 1989 as Direct Valuations and known as Shepherd Direct Ltd, the group comprises a comprehensive range of property related services including […]

02
Nov
RanddUK appoint derby marketing agency

R&D Tax Credit Specialists RANDD UK appoint WDA for strategic marketing rebrand

WDA were appointed after a competitive pitch by leading R&D Tax Credit specialist RANDD UK to devise and implement a strategic rebranding and innovative new marketing strategy to drive their new business development. RANDD UK are R&D Tax Credit specialists delivering HMRC-backed R&D Tax Credit cash injections primarily to SME’s which reward their investment in […]

02
Sep
guiness_logocomparison2

Heritage and history: valuable commodities for any brand

We’ve seen many top brands mining their past, with ‘The Co-op’, ‘Guinness’ and more recently ‘MasterCard’ having returned to form with logos each echoing their 1960’s predecessors, but all for very different reasons. Heritage and history are valuable commodities for any brand; a history is distinct and ownable. They can be used to re-dress a […]

03
Mar
Yamaha

Yamaha Ad Campaign Launched

WDA have been commissioned to create a new Yamaha Ad Campaign to capitalise on the media storm created by their new Yamaha MT09 Tracer. The bike received rave reviews from the World’s assembled press at launch in Málaga Spain, the latest model variant of Europe’s third best selling motorcycle; and a very important model for the brand […]

19
Nov
Lee Derby Telegraph

Why effective branding drives sales

Running a creative agency, everyday we’re brainstorming ideas, designing ad campaigns, writing copy, taking photographs, building websites – and so on. However, we’re probably best known for branding. Working with clients, we create new brands, build them and reposition them. Branding is regarded by some (me included) as the most important weapon in the marketeers […]

04
Nov
Yamaha Dark side of Japan

Converting Britain’s bikers to The Dark Side…

Yamaha took motorcycling to ‘The Dark Side’ at last years Motorcycle Live! show, with the launch of multiple brand new models, spearheaded by the MT – a revolutionary new range featuring compact new chassis designs and super high-torque 3-cylinder engines. More than just heralding a new era in motorcycle design and development, MT was the […]

18
Jun
WDA and Smith Partnership

New ‘creative light’ to be shed on the region’s legal services sector

Following a competitive 4 way pitch, Smith Partnership have appointed WDA Marketing to help to drive their existing and new business development. Finalists in the Creative Industries Business of the Year category of the Derby Telegraph Business Awards, WDA were awarded the business having identified new strategic and tactical marketing ideas and brand development thinking to position and […]

27
Feb
Ali bull

WDA welcomes Alison Bull

WDA are excited to announce a collaborative partnership with Looking Glass Research to directly complement our differentiating ‘Route to Mind’ strategic creative marketing deliveries. Run by Alison Bull, a highly respected and experienced market researcher, WDA clients can take advantage of this well analytical marketing service either as a key component part of WDA specific client […]