WDA would like to thank Autosport and the Motorcycle Trade Expo for both putting on shows in January; and a big thanks to all clients who thought it would be a good idea to exhibit there (particularly the ones who confirmed this week). A special thanks to Expo for cajoling wda into hosting a free 3 day marketing advice workshop and all the preparation that goes with it.

All this means we will be working over Christmas.

We hope clients are thinking of us whilst lolling around in a sherry induced stupor with friends and family watching The Royle Family whilst powering down Quality Streets in their new Christmas jumpers in front of a roaring log fire.

On a serious note, we are pulling ourselves away from the marker pens and shutting down the macs for Christmas this Friday at lunchtime. The studio is working and contactable by email Christmas week; and we officially start back January 3rd.

We would like to take this opportunity to thank all clients for their business in 2011, and raise a toast to some great success stories.

If your new years resolution is to build business by transforming your great product or service into a brilliant brand in 2012, then why not catch up with us at one of the shows, or make an appointment to come in and see what we can do for you. You’ll find us approachable, friendly enthusiastic and full of new ideas.

In the meantime… “HUMBUG!”

WDA were awarded our sixth accolade at the annual BDN Trade Industry Awards ceremony held at Europe’s premier trade exhibition the Expo Show on the 23rd January 2011.

‘Best Trade Advertising 2011′ was accepted by our client Shaun Leonard, co-owner of Scorpion Exhausts’.

“Quality is at the core of our entire organisation,” said an excited Shaun. “In fact as our competition continue to move production to Asia, we have actually bucked the trend in bringing what small parts of manufacturing were being carried out in Europe, BACK into the UK to better control quality.

However, our obsession with the product meant we sometimes overlooked marketing and branding. We eventually realised that strong brands live in the customers mind not within the features list of the product; and thanks to the efforts of WDA we now believe we have both.

This award is a great launching off point for a planned 2011 marketing push within the motorcycle market; and sends out a clear message that Scorpion are back on top!”

The Best Trade Advertising award follows a win in the same category last year and a merit in 2009; and will sit alongside WDA’s other silverware including a hat-trick of outright wins in the Best consumer category in 2004, 2005 and 2006.

“WDA have really enjoyed working with Scorpion on the rebrand”. Says WDA’s Lee Waterhouse “As a user of the product it’s great to back a brand that I really believe in. The Red Power positioning gives Scorpion real differentiation in todays crowded market place and the new fresh, clean visual style is a credit to our creative team.

British Dealer News and the Expo event carry huge clout within the motorcycle industry and to be recognised by them with this award further boosts our reputation for ‘Building Brilliant Brands’, and encourages excellence amongst the team.”