WDA are pleased to announce the launch of Scorpion Exhausts all new website – the first key component of a planned extensive integrated marketing campaign which will start to roll out over coming months. The engaging new site marks the dawn of a new era for Scorpion who have a mission to re-establish the brand as a global leader in both 2 and 4 wheel categories within 5 years.

The new website has been re-built from the ground up, with design, copywriting, photography, coding, and search all completed by WDA. Packed with many exciting new products (including a whole new lineup of flagship ‘Red Power’ systems), the site has been designed to be simple to navigate with a nice clean interface in keeping with the new brand identity which was also created by WDA and revealed to the world last year.

The site has been created with future development and added content population very much in mind, and WDA plan to keep the site sticky by introducing a whole host of extra features and incentives over the coming months. Fans can already sign up to keep abreast of Scorpions various motorsport programs, and will soon be able to track their new mobile exhibition unit via the online calendar which will plot the movements of the new Scorpion roadshow, set to launch soon.

Connecting with customers

One of the most important aspects of the site was to convey to the customer what it means to own a Scorpion system. Positioning Scorpion in such a way that todays brand savvy riders and drivers could make an emotional connection was critical in re-igniting demand for the products. Adding the ‘brand’ page allowed us to directly communicate all that Scorpion ownership stands for; additionally we re-defined all the product categories so that customers understood individual range benefits and differences to make purchase decisions as clear and easy as possible.

Visit Scorpions new website www.scorpion-exhausts.com

Read more about the Scorpion rebrand here

WDA were awarded our sixth accolade at the annual BDN Trade Industry Awards ceremony held at Europe’s premier trade exhibition the Expo Show on the 23rd January 2011.

‘Best Trade Advertising 2011′ was accepted by our client Shaun Leonard, co-owner of Scorpion Exhausts’.

“Quality is at the core of our entire organisation,” said an excited Shaun. “In fact as our competition continue to move production to Asia, we have actually bucked the trend in bringing what small parts of manufacturing were being carried out in Europe, BACK into the UK to better control quality.

However, our obsession with the product meant we sometimes overlooked marketing and branding. We eventually realised that strong brands live in the customers mind not within the features list of the product; and thanks to the efforts of WDA we now believe we have both.

This award is a great launching off point for a planned 2011 marketing push within the motorcycle market; and sends out a clear message that Scorpion are back on top!”

The Best Trade Advertising award follows a win in the same category last year and a merit in 2009; and will sit alongside WDA’s other silverware including a hat-trick of outright wins in the Best consumer category in 2004, 2005 and 2006.

“WDA have really enjoyed working with Scorpion on the rebrand”. Says WDA’s Lee Waterhouse “As a user of the product it’s great to back a brand that I really believe in. The Red Power positioning gives Scorpion real differentiation in todays crowded market place and the new fresh, clean visual style is a credit to our creative team.

British Dealer News and the Expo event carry huge clout within the motorcycle industry and to be recognised by them with this award further boosts our reputation for ‘Building Brilliant Brands’, and encourages excellence amongst the team.”