WDA recently implemented a motorcycle trade awareness campaign in British Dealer News aimed at generating new business within the smaller ‘Moto’ side of the company. The 3 adverts already published are shown here. They convey WDA’s strong brand image as a backdrop to very simple messages – WDA talk, think, and listen ‘BIKE’. More in this suite will follow, backed up by other press activities and an extensive e-campaign to existing and new contacts.

WDA’s Nicky Box takes up the story: “We really wanted to hammer home the companies core USP, that we are specialists. And we have been since inception some 12 years ago now. In practical terms this means that we have a huge headstart over 99.9% of design and marketing agencies who do not understand our clients products or services, the market they operate within, the media; and most important of all the target audience. WDA aims to take the headaches away from our clients. We are easier to brief, quicker to respond, more accurate with our proposals; and generally just more ‘in tune’ with the industry. A big eye opener to our new customers is how we can utilise our client network to create mutually beneficial synergies and cross marketing opportunities. This is an area we are very keen for the industry to know about as using WDA as a ‘conduit’ for mutually beneficial marketing activities creates a ‘win-win’ situation for all. Going forward we will separate completely the ‘Auto’ and ‘Moto’ sides of the business so that our specialism becomes even more focussed; whilst in the medium term sharing resources and systems to help keep us cost effective”.

WDA were commissioned at the beginning of the year to create a new brand name for Micheldevers motorcycle tyre division, and devise an extensive year long campaign with the objective of driving new business the way of its specialist motorcycle tyre fitting centres. In response WDA created the Protyre 2 Wheel Centre brand. The campaign utilises a microsite, heavily promoted in the specialist press and through an e-campaign broadcast to a database supplied by WDA. The microsite will capture data on a rolling basis in order to re-feed the e-campaign and hopefully capture sales opportunities amongst customers as they arise (part of the challenge being that tyres are only usually purchased infrequently and only on an ‘as needed’ basis). To make the site sticky we have included a tricky motorcycle quiz; which nobody has managed to ‘clean sweep’ on their first attempt – try it for yourself at www.rubberupright.com (no googling please)…

Viezu Technologies is a brand new Company offering Car Tuning, ECU Remapping and Diesel Tuning; although it is the brainchild of a collective of industry experts with many years experience in the field. The ultimate objective of the new venture is to create a tuning business which couples cutting edge products and technologies with market leading customer service. The video website interface was created by WDA to bring movement and impact to the new website, www.viezu.com – check it out.

This is the 2009 Milltek Audi R8 car, and the second R8 to be given the WDA livery treatment. The original vehicle was used as a showcase to promote Millteks flagship product; but was also used on track by an enthusiastic Phil Millington; himself a keen driver and all round ‘good guy’!  His exploits included a trip to assen with Shaun Hollamby, owner of AmD Technik Essex – one of Milltek’s top UK distributors. And it most certainly was not a wasted journey; the 455bhp Audi R8  winning outright the Pro Street class of the Autovisie Time Attack series!  WDA were again able to offer another of its clients (Micheldever tyres) a slice of the action in providing ad space on the car; in return for a supply of super sticky Toyo Proxes!