WDA is pleased to announce the launch of our new website (the one you are viewing now!). The website features full content management, and an easy to use ‘blog’ so that any member of our team can keep readers up to date with developments at WDA. We also have a re-vitalised folio section which we have decided to keep to just a few key pieces of work, updated frequently. For those wanting a quick link to all the latest motorsport news, we have also introduced a new RSS feed covering F1, MotoGP, WSBK, BSB and WRC; theres also a handy calendar detailing championship rounds, dates and locations. Part of the purpose of the new site is to demonstrate that WDA are not only capable of producing websites with very high creative values; we are also fully experienced in functionality, promotion and optimisation. Every page of content is fully searchable, has been tested on multiple platforms; and is designed to be quick and easy to manage. We even added an animated intro to demonstrate our Flash capabilities!
WDA recently implemented a motorcycle trade awareness campaign in British Dealer News aimed at generating new business within the smaller ‘Moto’ side of the company. The 3 adverts already published are shown here. They convey WDA’s strong brand image as a backdrop to very simple messages – WDA talk, think, and listen ‘BIKE’. More in this suite will follow, backed up by other press activities and an extensive e-campaign to existing and new contacts.
WDA’s Nicky Box takes up the story: “We really wanted to hammer home the companies core USP, that we are specialists. And we have been since inception some 12 years ago now. In practical terms this means that we have a huge headstart over 99.9% of design and marketing agencies who do not understand our clients products or services, the market they operate within, the media; and most important of all the target audience. WDA aims to take the headaches away from our clients. We are easier to brief, quicker to respond, more accurate with our proposals; and generally just more ‘in tune’ with the industry. A big eye opener to our new customers is how we can utilise our client network to create mutually beneficial synergies and cross marketing opportunities. This is an area we are very keen for the industry to know about as using WDA as a ‘conduit’ for mutually beneficial marketing activities creates a ‘win-win’ situation for all. Going forward we will separate completely the ‘Auto’ and ‘Moto’ sides of the business so that our specialism becomes even more focussed; whilst in the medium term sharing resources and systems to help keep us cost effective”.
WDA were commissioned at the beginning of the year to create a new brand name for Micheldevers motorcycle tyre division, and devise an extensive year long campaign with the objective of driving new business the way of its specialist motorcycle tyre fitting centres. In response WDA created the Protyre 2 Wheel Centre brand. The campaign utilises a microsite, heavily promoted in the specialist press and through an e-campaign broadcast to a database supplied by WDA. The microsite will capture data on a rolling basis in order to re-feed the e-campaign and hopefully capture sales opportunities amongst customers as they arise (part of the challenge being that tyres are only usually purchased infrequently and only on an ‘as needed’ basis). To make the site sticky we have included a tricky motorcycle quiz; which nobody has managed to ‘clean sweep’ on their first attempt – try it for yourself at www.rubberupright.com (no googling please)…
WDA would like to thank Graham Sanderson, BDN Journalist supremo for administering a 4 hour grilling of WDA staff for an upcoming piece in the motorcycle industries trade ‘bible’. The feature (planned for July/August) talks about WDA and how we have been servicing the Automotive industry for some 12 years now, and what our Automotive specialism means for clients. Graham insisted on the visit to confirm our credentials and validate our claim to have an exclusively automotive client portfolio.
We are left in no doubt about Graham and BDN’s journalistic integrity as the famous WDA hospitality, a constant supply of our ‘best’ coffee and biscuits and an offer of lunch at one of the four(!) restaurants adjoining our premises failed to influence his copy. Here’s hoping he’s kind to us……….
Viezu Technologies is a brand new Company offering Car Tuning, ECU Remapping and Diesel Tuning; although it is the brainchild of a collective of industry experts with many years experience in the field. The ultimate objective of the new venture is to create a tuning business which couples cutting edge products and technologies with market leading customer service. The video website interface was created by WDA to bring movement and impact to the new website, www.viezu.com – check it out.
This is the 2009 Milltek Audi R8 car, and the second R8 to be given the WDA livery treatment. The original vehicle was used as a showcase to promote Millteks flagship product; but was also used on track by an enthusiastic Phil Millington; himself a keen driver and all round ‘good guy’! His exploits included a trip to assen with Shaun Hollamby, owner of AmD Technik Essex – one of Milltek’s top UK distributors. And it most certainly was not a wasted journey; the 455bhp Audi R8 winning outright the Pro Street class of the Autovisie Time Attack series! WDA were again able to offer another of its clients (Micheldever tyres) a slice of the action in providing ad space on the car; in return for a supply of super sticky Toyo Proxes!