WDA collected our fifth accolade at the annual BDN Motorcycle Awards ceremony held at the NEC Trade Expo Show on the 24th January.

‘Best Consumer Advertising 2009′ was accepted by our client Simon Lane, owner of HEL Performance’

“This award means a lot to us as it is recognition from the industry that we’re producing great work. It is full credit to the creative teams ability to take a brief and quickly get to the crux of the proposition, then to translate that into impactful artwork. Credit also to Simon for being brave enough to run with something a little different – which is actually often the safer option in avoiding becoming part of the ‘wallpaper’ within the specialist press titles the advertising ran in.”

The Best Consumer Advertising award follows a merit in the same category last year, and will sit alongside WDA’s other silverware including a hat-trick of outright wins in the Best Trade Advertising category in 2004, 2005 and 2006.