In addition to the new online home of WDA, we have just launched our 2010 Portfolio.¬†‘Building Brilliant Brands’ is aimed at Automotive marketing professionals and existing clients of WDA. In addition to showcasing recent projects the new folio outlines our unique approach and demonstrates how WDA is helping clients to capitalise on exciting shifts in media consumption.

The new portfolio was created with one objective – to simplify our service offering and demonstrate how everything we do routes back to a great, original IDEA; something Lee Waterhouse, Managing Director at WDA is passionate about:

“Creating great ideas is the reason WDA has won so many awards for our advertising – not because we are especially good at actually generating advert artworks. The value we bring is not the nuts and bolts of production, but the thinking and strategy behind those nuts and bolts.

As a ‘full service’ agency WDA is able to execute fully integrated campaigns utilising many different media channels, but media channels are simply ‘touch points’. Giving clients a sound promotional strategy ensures we are using the right ‘touch points’ for the target audience, but unless the message is arresting, engaging, relevant and memorable the communication opportunity will be wasted. Our marketing communications should always create differentiation and stand out for our clients. Ultimately we encourage clients to run in their own race. Being ‘the same but different’ is just not going to cut it in an overcrowded market place with an ever growing number of eager and hungry competitors all battling for the same space.”

The portfolio shows how WDA takes creative concepts through to market, and gives examples of how we are using dynamic new media to encourage user participation and feedback. An interactive online version can be accessed by clicking here

At WDA we’re not known for clinging to history. Which is a good thing as todays digital media landscape is changing daily, which means WDA is constantly changing to ensure we always deliver our clients ‘Big Ideas’ through the most effective channels. And since most of WDAs creative thinking now finds its way online, an update of our website was timely.

It’s all part of a recent brand review where we took a long, honest look at what we do, what we’re good at and where our clients need us to go next.

Whilst the results lead us to a process which is visually more evolution than revolution; the refresh hopefully builds on our existing reputation and makes WDA even more relevant to our clients needs.

The new website has been designed around the visitor with the objective being to give a broad overview of WDA as quickly as possible. As such we have been quite ruthless in pruning back the content!

Search was a major consideration so an overhaul of the SEO was also carried out, and we took the decision to move any work examples onto the new blog for speed of update to keep content fresh.

We have also added in new service offerings (and a link to our new portfolio) which expands upon our online work including social media, viral video and email marketing.

The website also introduces WDA’s unique ROI (return on idea) process which revolves around our ongoing commitment to accountability and return on investment.

In addition WDA’s brand management wheel is also published which illustrates our Ideas based marketing philosophy which ensures creativity is at the heart of everything we do but fully supported by sound strategy and methodology.

Why not click here to take a look and see what WDA could potentially deliver for you.