Published by WDA, the official P Zero club magazine goes out to an exclusive group of prestige and performance car drivers who insist on the finer things in life; and it’s WDA’s job to ensure that we engage this readership with fresh and interesting news, informative features and stylish design.
Hot off the press, the Autumn edition naturally leads on the official story of the Pirelli F1 tie up following the announcement earlier in the year of a deal between Pirelli, The FIA, FOTA and FOM which will see Pirelli as sole tyre supplier to the series for the next 3 years.Preview the P Zero magazine here
WDA’s Managing Director Lee Waterhouse: “It’s great to be associated with Pirelli’s most exclusive product P Zero, a name which will adorn the sidewall of every car on the F1 grid in 2011 for the first time in 20 years. Formula One is a perfect fit for P Zero as it embodies the very lifestyle P Zero road drivers aspire to. Not only is F1 a great platform from a brand perspective; it is also number one in outright media coverage terms with seasonal viewing figures measured in billions. Pirelli is also set to enjoy great media returns in emerging high growth markets – areas of significant strategic importance to the company”.
Other stories include Pirelli’s OE involvement with Maserati and their new Pininfarina designed GranCabrio, a feature on SottoZero winter tyres with a cash back incentive for P Zero members, news from the 2 wheeled division and the announcement of the 2010 Pirelli Performance Centre of the year.
A real testament to WDA’s understanding of the market
WDA produce P Zero magazine entirely in-house from article research, copy writing and editing, through to layout design, contributor liaison and printing.
“P Zero magazine is a real testament to WDA’s understanding of the Automotive market, as our ability to identify with the readership comes about because each edition is edited by someone who is incredibly enthusiastic and knowledgeable about the magazine’s subject matter. This same market specialism enables us to progress the project from an initial simple, clear brief rather than having to be micro-managed at every stage of production. This takes the pressure off the client and makes the whole process much more efficient – and enjoyable!”
P Zero strategic partnerships
WDA’s ‘little black book’ of industry contacts also enables us to identify opportunities and take advantage of potential synergies between clients and associates. P Zero magazine regularly features competitions or features on a variety of automotive and lifestyle products where WDA have identified a ‘brand fit’ and brokered a mutually beneficial promotion for both parties. An example in this issue is the featured competition for P Zero members to win an Airflow Italian hand tailored car cover (Airflow being a long standing client of WDA).
Should you feel that your brand could be considered for inclusion in P Zero Club promotions please email WDA’s Sally Parkin here