WDA to host marketing workshop at next weeks EXPO 2012 show.
WDA have been invited to run a Marketing Knowledge Shop at Europe’s biggest trade motorcycle show – Expo 2012, which opens for business at the NEC exhibition centre this Sunday 22nd January.
A select panel of professional partners will give free impartial advice at the knowledge shop which will cover every aspect of running a professional and successful business within the motorcycle sector. The MCN sponsored workshop area is also supported by respected industry associations and government initiatives such as the Motorcycle Retail Association, Get-On, BMF and SHARP amongst other privately owned consultancy firms. Each are on hand throughout the entire show to dispense free advice and discuss any specific issues attendees might be facing within their own businesses.
WDA specialise in creating, marketing and licensing brands to the entire Automotive market but also has clients within the Cycle and Leisure sectors, says Managing Director Lee Waterhouse. However the company can trace its roots back to motorcycling and it’s still a sector I am personally very passionate about having ridden bikes in competition and for pleasure since the age of eight(!)
WDA are multiple award winners for our work within motorcycling, and as official partners to its principal show we are looking forward to supporting the industry and putting something back in. We really are honoured to have been selected.
A Brilliant Brand should be relevant and differentiated from competitors in such a way that it reaches out and engages your customer through the best media choices – not be driven by media. Which is why WDA focus on ‘route to mind’ (the idea) first, before ‘route to market’ (the media channel). By remaining firmly media neutral we ensure that any advice is in the best interests of the client, and not biased to match internal agency resourcing or potential media commissions. Considering media spends can account for up to 80% of overall marketing budget, the potential savings and added returns of this approach are considerable.
At Expo, discover how WDA’s ideas driven integrated marketing solutions work and why a unique ideas agency approach can boost ‘return on idea’, and save on overall marketing spend. Find out why this model facilitates working with clients who are contracted to incumbent agencies, or have in-house design and marketing resources (you might be surprised the number of clients who benefit working in this way).
WDA will also reveal our unique BrandBuilderTM process which the agency has used to create some of the industries most successful brands.
Two directors will be on hand for the duration of the show, and the format will be friendly and informal. We would like people involved in the industry to view this as a one off no obligation opportunity to gain an insight into how some of the industries most successful brands have been built.
There is no appointment necessary, but feel free to get in touch should there be anything specific you would like to discuss or anything you would like the team to see or be thinking about in advance – the more information you can give the better the advice.
The Knowledge Shop area is located centrally in the main hall, facing the MCN stand (No. 640)
Show opening times are:
Sunday 22nd Jan 9:30 – 17:00
Monday 23rd Jan 9:30 – 17:00
Tuesday 24th Jan 9:30 – 16:00
For further show information please visit: www.motorcycle-expo.co.uk