Metzeler Roadtec™ Z8 Interact could be considered a bit of an elephant in the room, as it is the tyre none of the competition really want to acknowledge exists. Chiefly because it is widely regarded as the best real world tyre for British roads, and the clear choice when the going gets wet.
Now that reputation has been verified in a 5 way shootout against the best sport tour tyres available from the competition.
Conducted on the Vizzola Ticino test track which features a permanent irrigation system the Metzeler Roadtec™ Z8 Interact was not only proven to be the safest tyre in the wet, but gave the best handling (measured across multiple performance criteria), and also returned the fastest lap times.
Motorrad TestCenter results:
- Metzeler Roadtec™ Z8 Interact
- Michelin Pilot Road 3
- Bridgestone Battlax BT 023
- Continental Road Attack2
- Dunlop Sportmax Roadsmart II
Read official press release here
CASH BACK CAMPAIGN
The initial consumer cash back campaign seen here consisted advertising published across multiple specialist consumer print titles and BSB race programmes, plus online banner advertising and vouchers which allow purchasers to claim a cash back cheque when buying selected Interact tyres.
WDA are now working on a consumer campaign to capitalise on this great news and get the message out to as many sport tour riders as possible. This is expected to launch in time for the Oulton Park round of BSB. This initial campaign will mark a renewed sales and marketing campaign for the German manufacturer, and precedes a longer term strategy to re-launch and reinvigorate a brand which WDA positioned and created the brand strategy for under Gabriele Morosini back in 2004.