Last month we told you we had embarked on a re-build of our own website, and today we officially GO LIVE! – right on schedule. We hope you like it – take a quick look around and let us know what you think.

Apart from being due a refresh, the new site was created as part of a wider rebranding of WDA, including an updating of information site-wide to reflect WDA’s new processes and approach. From a visual perspective the new identity has been designed with a cleaner layout and minimalist colour scheme, reflective of a simplification of our service offering.

The new site launches WDA’s ‘ideas agency’ approach, created in response to the increasing number of exciting new media options available to brand owners today. This separates our services into ‘Route to mind’ (the ‘Killer Ideas’ which underpin everything we do), and ‘Route to market’ (the execution of those ideas utilising whichever media will give our clients maximum ROI). The site has been built on a new platform and features several functionality improvements to allow more rapid distribution of dynamic content. Both the case studies section and news blog have also been updated and revamped.

Thinking of a re-fresh yourself?

Your website is typically the most visible component of your brand, and as your business evolves to meet market needs, so should your site. Whilst content needs updating frequently to improve search and visitor retention, and incremental design or layout changes will keep your site fresh; sometimes more fundamental changes are necessary – especially if the visual impact of your site no longer represents your business, or if you are getting left behind your competition. Sometimes it is just a case of updating the back end to simplify and streamline content control, or to allow you to fully leverage the growing number of online and social media channels which your target customers are using.

If you would like WDA to evaluate your existing website to see if we can improve your customers experience, increase reach, improve functionality, and drive more enquiries and sales, then get in touch.

Account Executive job posting 18:09:12

WDA are an award winning brand marketing and advertising / design consultancy specialising in the Automotive, Cycling and Leisure sectors, since 1997.

Based within Derby’s Cathedral Quarter, we are currently seeking to expand the business, and also diversify into new sectors. As part of this objective we seek an account manager with 2-3 years agency experience, with ideally a proven track record within a similar role.

Acting as a link between clients and the agency, you will principally be responsible for assisting / managing several accounts and coordinating projects / campaigns to ensure they are completed on time and on budget.

Some of your time will also be invested in developing business amongst existing clients; and supporting the Managing Director in achieving goals for new business generation (new account wins).

Working as part of a small team the successful candidate will enjoy a large degree of autonomy and have the opportunity to contribute and implement ideas to help shape the business.

You will be expected to enjoy yourself too – working within our sectors has presented some interesting employee perks over the years – from Go-kart racing, bike and car test days, Supercar hire experiences, trips to the Auto shows in Italy and Germany, F1 hospitality; we were even guests on a first class trip to the world’s largest helmet factory in China!

What do you need?

You should be highly organised and have the ability to confidently communicate and participate in meetings with personnel up to senior management level. An understanding of both brand marketing/design services, and ideally an experience / understanding of traditional, digital and social media. Industry knowledge of at least one of the sectors we specialise within is greatly beneficial and if you’re truly passionate for any then that’s even better! Experience utilising a CRM system will also be advantageous.

Above all you should consider yourself a very goal orientated, highly motivated individual who relishes a challenge, and enjoys working under pressure. We need you to come in, roll your sleeves up and make this job your own!

Salary package + OTE is negotiable depending on experience.

Contact Lee Waterhouse on 01332 372 728
or email: [email protected]