Last month we told you we had embarked on a re-build of our own website, and today we officially GO LIVE! – right on schedule. We hope you like it – take a quick look around and let us know what you think.
Apart from being due a refresh, the new site was created as part of a wider rebranding of WDA, including an updating of information site-wide to reflect WDA’s new processes and approach. From a visual perspective the new identity has been designed with a cleaner layout and minimalist colour scheme, reflective of a simplification of our service offering.
The new site launches WDA’s ‘ideas agency’ approach, created in response to the increasing number of exciting new media options available to brand owners today. This separates our services into ‘Route to mind’ (the ‘Killer Ideas’ which underpin everything we do), and ‘Route to market’ (the execution of those ideas utilising whichever media will give our clients maximum ROI). The site has been built on a new platform and features several functionality improvements to allow more rapid distribution of dynamic content. Both the case studies section and news blog have also been updated and revamped.
Thinking of a re-fresh yourself?
Your website is typically the most visible component of your brand, and as your business evolves to meet market needs, so should your site. Whilst content needs updating frequently to improve search and visitor retention, and incremental design or layout changes will keep your site fresh; sometimes more fundamental changes are necessary – especially if the visual impact of your site no longer represents your business, or if you are getting left behind your competition. Sometimes it is just a case of updating the back end to simplify and streamline content control, or to allow you to fully leverage the growing number of online and social media channels which your target customers are using.
If you would like WDA to evaluate your existing website to see if we can improve your customers experience, increase reach, improve functionality, and drive more enquiries and sales, then get in touch.