WDA announced last month that we had been commissioned to produce a series of videos to support our rebranding of Farécla’s famous MER brand, and we are proud to reveal the first which was released over the weekend ahead of next weeks Easter break – a key time for car care sales.
WDA conceptualised, storyboarded and produced the video to leverage the new German country of origin positioning we have created for the brand. The series of videos will form a campaign which fights back against all those niggles which prevent the proud car owner achieving that ‘perfect finish’.
This first video has been tagged #mercat and shows one of our feline friends wreaking havoc with our protagonists white E Class!
This video joins a host of other integrated marketing communications created by WDA which are starting to define, and build ‘New MER’. To read the full MER case study please click here.
If you are interested in having a video produced for your own brand, then get in touch!
Based upon the opinions of leading marketing experts, business professionals and British consumers, Superbrands’ eagerly awaited annual league table of the UK’s strongest brands has just been published. Whilst luxury watch brand Rolex was a surprise winner ahead of the likes of Facebook, google and Coca-Cola, it was of course the Automotive brands which were of most interest to WDA.
In October we published Interbrand’s brand equity report (read story here), and how the best performing Automotive brands had seen positive value changes during 2012, with both BMW and VW up 18%, Mercedes up 10%, and Toyota and Ford up 9% and 6% respectively. Indeed these Automotive giants again performed strongly here, with Mercedes-Benz placing 10th overall in the top 20 consumer brand results, one place ahead of arch rival BMW. Outside of the vehicle manufacturer category, it was tyre giant Michelin which won the General Automotive category, ahead of a number of other qualifying Superbrands from the tyre sector. Notable Automotive brand performers are as follows:
Top 20 Consumer Superbrands
10th – Mercedes-Benz
11th – BMW
Automotive Manufacturers – Mercedes-Benz
Automotive General – Michelin
The Superbrands league is considered an important signal that a brand has communicated effectively and engagingly with its target. Click on the image below to read more about Superbrands; or for a discussion on how your own brand could become a ‘Superbrand’ get in touch.