JWT London has launched a new, action-packed Shell spot hitting cinemas across the UK. The Hollywood-blockbuster-style film shows a shape-shifting creature (representing engine gunk and corrosion) pursuing a car fuelled with Shell V-Power Nitro+. As the drama builds, the car constantly out-performs the amorphous creature, staying ahead by evading its relentless attack at every step.
How long should my tweet be? Or my blogpost? Or my headline? What is the ideal social media post length?
I ask this question a lot. It seems that others do, too. Our first take on coming up with the ideal length of all online content proved quite useful for a lot of people.
I’d love to see if I can help make it even more useful.
Along with all the best tips on optimal lengths for tweets, blogposts, headlines, and more, I’ve added a few additional lengths to the list—the ones that came up most often in the comments of the last post, like SlideShare length, Pinterest length, and more.
And to make it just as easy as possible to consume all this information quickly and easily, we partnered with our friends at SumAll to place the data and insights into a fun infographic. Check it all out below.