Has a team member ever posted something inappropriate from your social media account?

Are you ready with a recovery plan?

If someone wreaks havoc on your account, you need to be prepared for a worst-case scenario.

In this article you’ll discover how to recover from a bad post to your social media account.

#1: Determine Whether to Delete the Post
Whenever you discover a questionable post on your social media account, the first step in crisis management is to assess the situation. No matter the extent of your account hack or blunder, you will have to do some damage control. Just remember deleting the post will not make the entire situation go away.

Many tools make it easy for someone to grab a screenshot of your social indiscretion. If you, someone on your team or an agency you’ve hired to run your social media campaigns created the post, deleting it could make you look bad.

Plus, if it comes to light that you tried to sweep a bad situation under the rug, your brand will only look worse. That’s why it’s typically a better idea to let these posts stay, even if you later go on to regret them.

Lewd or Graphic Posts: It is unfair to subject your followers to images that make them feel uncomfortable, especially if your target audience is primarily composed of a younger demographic. If someone publishes wildly inappropriate (think R-rated and above) text or graphics to your account, delete the posts as quickly as possible.

Obvious Hacks: If it’s clear that your account has been hacked, there’s a higher level of acceptance in deleting the post. In this day and age it’s fair to assume people know that being “hacked” is just another cost associated with conducting business online.

Remember, people won’t always believe that you’ve been hacked. Plus, many social users are quick to call out a brand that they think faked a hack as a publicity stunt.

It’s also important to note that if your Twitter password is “password,” you’re not allowed to delete any hacked posts.

#2: Take Responsibility
When it comes to the apology message, there are typically two people who should send it: the person who made the mistake or someone higher up in the company.

Even if the offending post is due to a hack, apologize to your followers and fans.
While most of the time it sounds better when the person who sent the inappropriate social message takes responsibility, it’s not always an option. If that’s the case, have someone who is higher up in the organization respond.

This way your followers feel like you’re taking the situation seriously and the spokesperson can address how the company plans to ensure nothing similar happens in the future.

The Onion is notorious for their unapologetic brand of humor. However, when backlash over an inappropriate tweet backed them into a corner, they were forced to apologize to their fans.

The incident took place during the 2013 Oscars when they insulted the then 9-year-old Oscar nominee Quvenzhané Wallis. After a massive social uproar, the CEO stepped up to apologize.

#3: Track Mentions and Engage
Get ready. Your company’s social messages are about to skyrocket. Granted, this depends on the size of your social media following and the level of offensiveness of the gaffe. Yet even the smallest brands should be prepared.

Stay on top of posts and mentions by using a social media management tool like Topsy. These tools not only make it easy to respond to the influx of comments, tweets and page posts, many will also allow you to run social analytics that assess the damage done to your following.

Use a social media management tool to keep track of mentions and repercussions following your social crisis.
When you keep track of mentions, you can respond appropriately and in a timely manner. It could mean the difference between keeping customers and losing their business (and respect) for good.

#4: Develop a Post Approval Process for the Future
Once you’ve gotten a handle on your current predicament, put new processes in place to make sure nothing similar happens in the future (provided, of course, that you don’t get hacked). Even if you haven’t yet faced a social media crisis, take these steps to ensure you never do.

Create a social media editorial calendar. Since most editorial calendars have multiple users, this is a great system to put in place to double-check and approve posts, so nothing obscene or inappropriate makes it through to your social accounts. Also, when you plan far enough in advance, you have time to consider your posts for days, or even weeks, before you submit or schedule them.

Create a social media content calendar to plan your activity and prevent inappropriate posts in the future.
If you use a social media agency, schedule time to sit down with them. That way you can spell out exactly what you will and will not allow them to post.


Most companies don’t intend to offend people on social media, but sometimes it just happens. Rogue or disgruntled employees, hackers and trolls all have motives and means to destroy your social presence.

Whether your brand gets hacked or someone on your team makes a poor content choice, it’s important to know how to handle situations that could tarnish your brand’s social reputation. Deal with your social media crisis immediately and tactfully. Plus, have a process in place that will protect your company in the future.


Article originally sourced from: http://www.socialmediaexaminer.com/recover-from-a-negative-social-media-update/

Article sourced from: http://www.designmantic.com/blog/infographics/ten-commandments-of-logo-design/

Logo design requires deep and intricate knowledge. It involves a great deal of brainstorming, thinking process and knowhow of, if not very advanced, at least the most elementary of rules and principles governing logo design.

Most logos created by small businesses and startups, especially the ones created with the help of DIY logo design tools, lack when it comes to nailing these basic principles of design. Hence, below is an infographic—a sequel of, “10 Commandments of Typography” and “10 Commandments of Color Theory”— that offers a holistic snapshot of these basic principles of logo design with the help of applied examples to make things easy peasy to grasp!

STAFF at Hannells are delighted to hear that the family-run Derby firm has been announced as the only estate agency finalist in the hotly contested Derby Telegraph Business Awards 2015.

It’s the second consecutive year that the company has been at the celebration of some of the best businesses that Derby has to offer as last year it finished as runners up in the sales and marketing category.

Managing director Benjamin Brain said: “To be announced once again as one of Derby’s best businesses is a fantastic accolade that we are all extremely proud of. There are some truly brilliant businesses flying the flag for the region and to be recognised as one of these is a great honour for the firm. Since the awards last year, a huge amount of hard work, dedication and effort has seen us continue to grow and the business has been taken to a whole new level, so we have high expectations for the actual night.”

Since the last awards, Hannells has seen some big changes across the business. A chance meeting with local branding company WDA Branding at last year’s awards saw the business embark on a company-wide rebrand, which not only brought the look of the business slap bang up to date but saw the launch of its exclusive premier property service, Select.

Select magazine mock up

And in November, Andrew Sanderson joined the team as lettings director

“With a brilliant track record and some impressive accolades under his belt, Andrew and the lettings team have quickly developed into one of the area’s top letting agents with business increasing massively month on month,” Benjamin added.

The latest independently collated statistics showed that Hannells accounted for 36.9% of the total sold boards in Derby.

Benjamin said: “This was a massive achievement, especially considering that there are upwards of 35 estate agents operating out of Derby.”

Hannells business development manager Victoria Downing said: “We’re involved in an industry where we are constantly having to adapt to changing market conditions and it’s refreshing to be part of a company that is not only committed to innovation but also truly cares about the customer experience.”

The awards ceremony takes place at the Roundhouse, Derby, on June 24 and the Hannells team are keeping their fingers crossed.

For more information about Hannells, visit or call any branch, details of which can be found at hannells.co.uk/contact-us.

Article sourced from: http://www.derbytelegraph.co.uk/Delighted-estate-agent-finals-awards/story-26584429-detail/story.html 

Here we have the differences between two of the most commonly used image editing tools, Illustrator and Photoshop, in a very stylish infographic. Do the facts below change your mind on which is better? If they do or  if you have any input leave a comment below.

Originally sourced from: http://detepe.sk/infografika-illustrator-vs-photoshop/