Here at WDA, we’re proud to support Derby Book Festival for another year and what better day to celebrate than World Book Day?!

Derby Book Festival celebrates the joy of books and reading for all ages and interests, with a programme featuring great writers, poets, historians, politicians, illustrators, storytellers and musicians. So in keeping with this theme and to celebrate World Book Day, the team at WDA have shared their fondest childhood memories of their favourite books.


Gemma Lovett – Creative Lead

postman world book day“My favourite childhood book was ‘The jolly postman’ by Allan Ahlberg, Janet Ahlberg. This spawned my imagination as you would have to open all the envelopes in the book and unfold the letters inside. Which sticks with me as I still love getting tactile and interactive things through the post… It still holds that element of excitement. Print is definitely not dead!”



Susie O’Neill – Digital Marketing Manager

faraway tree world book day“I was obsessed with The Faraway Tree stories by Enid Blyton, the way she wrote was like stepping into a dream with characters most children couldn’t conjure up! Her writing style and way of capturing the imagination was something I was in awe of – even as an 8 year old! I used to look forward to World Book Day every year so that I could chose a Faraway Tree character to dress up as!”



Amy Jowett – PPC Executive

hungry caterpillar world book day“My childhood favourite was The Very Hungry Caterpillar by Eric Carle, it was given to me as a leaving present at my first nursery and I read it everyday! I loved how interactive it was and you watched the caterpillar transform to the butterfly. I now read it to my godson and love how excited he gets about it!”



Anne Bernard – Copywriter/Digital Marketer
famous five world book day“As a young child I was fascinated by the whole series of Famous Five books by Enid Blyton. I envied the freedom that the children had to embark on adventures on their own. Solving mysteries armed with a picnic and lashings of ginger beer sounded wonderful to me and frankly still does.”



Lee Waterhouse – Founder and Managing Director

dr seuss world book day“Dr Seuss was a favourite for me. Amazing artwork and silly poetry wrapped around some quite big issues and concepts. Yes, Green Eggs and Ham is a classic, but I’m going with the Dr’s last work of his lifetime. If there’s one story you want to read your young children to instil a sense of hope, adventure, excitement and opportunity about the world and life that lies before them – then this is it! And if I’m wrong I’ll eat my cat in the hat!”


Ash Flint – Graphic Designer

beans world book day“I absolutely loved the Beano as a kid. There was just so much to look at and something new on every page. Comics are probably what inspired my career choice from an early age!”




Luke Cuttell – Digital Designer

road dahl world book day“Well my primary school throwback was a book called ‘George’s Marvellous Medicine’ by Roald Dahl. It’s about an 8 year that decides to swap his nasty grandma’s medicine with a home-brewed substitute… the substitute being literally anything he can find in around the farm house… we’re talking anything from shampoo to engine oil! Comical.”



Anna Buonaguro – New Business Development

lion witch wardrobe world book day“I absolutely loved The lion, The Witch and the Wardobe by C.S.Lewis. Really liked the idea of being able to find such adventure without even having to leave the house!!!”




Derby Book Festival is held every year in June across 9 days. This year the main event is being celebrated from the 1-9 June but you can find all of the details of what’s on here.