WDA is pleased to announce the arrival of Simone Letts, another great addition to our digital marketing team.

After becoming a Journalism graduate, Simone decided to pursue a career in digital marketing. 3 years later she has become a Google certified paid marketing specialist and is working on huge campaigns across multiple global markets.

Simone brings a great deal of paid advertising experience to the WDA digital team working with a huge variety of B2B and B2C clients. Simone isn’t just a paid expert. She is a well-rounded marketer with SEO, social media advertising, writing and reporting skills. Her unquenchable thirst for knowledge is what ignites her passion for digital marketing.

When she’s not creating and optimising successful paid campaigns, you can find her watching Great British Bake off or training for her next physical challenge (recently taking part in the Nottingham 10K). She also enjoys listening to short stories and loves anything containing sugar!

Here’s what Simone had to say about her exciting new role…

“WDA has allowed me to work with an award-winning company who work with a wide range of highly successful and prestigious clients. I’m thrilled to be part of their successful team. My main responsibilities are to manage, optimise and develop paid marketing campaigns to maximise return on investment. WDA has given me the opportunity to work on large accounts across the exciting automotive industry.”

Gemma Lovett, Creative Lead also commented…

“Simone is a fabulous addition to our growing digital team. She is a breath of fresh air and is hungry to challenge and change the rules in digital marketing. We hope that Simone will shake things up and broaden our digital offering ten fold, in fact we know so! It’s her first week and she has already made significant changes for one of our clients improving their global reach.”

Would you like to find out more about our digital team and how we could help you? Get in touch with us today on 01332 372728 to learn how one of our excellent digital marketing packages could revolutionise your business!

This year saw the launch of PuroVaso® in April with a distinctive brand positioning.

The PuroVaso® product range has been specifically developed to provide effective solutions for handling powders and tablets in the life science manufacturing industry. They offer the benefits of single-use technology whilst also being suitable for multi-use applications.

WDA Branding were tasked with bringing this new brand to the forefront of peoples minds in the B2B pharmaceutical sector.

Purovaso Business Cards

How did we do it?

The journey with WDA was split into two phases. The first all-important phase was making sure that we had a clear understanding of the USP’s that PuroVaso® offer. This phase involved carrying out market and competitor analysis. We reviewed the market from an objective perspective and identified how competitors position, brand and market the current plastic, stainless steel and disposable bag alternatives.

Purovaso Branding

With the brand architecture, we advised on the structure of brands within the company, determining the best way now and going forward that the product portfolio is named leaving scope for product extension.

This all led us to the brand position for PuroVaso® as the ‘Altogether better’ solution. The company is innovative, its products are flexible, lightweight and recyclable compared to competitors.

Purovaso Box

The second phase in the scope of works was considering what and how would be the best route to their specific market. We took great care and consideration when producing the communications and setting the tone of voice. We also had to be mindful of the levels of complexity and technical language with the end user in mind.

At this stage, PureVaso® was new to the market so we focused on brand awareness. Raising the profile of this company with launch collateral including brochures, exhibition graphics, packaging, e-shots through to branding of all internal communications. Throughout this, we made sure that all employees stood behind and believed in the positioning statement as the core message for the company.

Purovaso Brand Positioning

If your business needs a new brand identity or a complete overhaul, get in touch with our team today on 01332 372 728 or email [email protected].