The power of blogging and content marketing is no secret. Businesses that invest time in blogging and creating quality content enjoy many benefits. Did you know that B2B marketers that use blogs receive 67% more leads than those that do not and 47% of buyers consume three to five pieces of content before making a purchase decision? Read on to discover how blogging can help your business stand out and succeed online.

Stand out & build trust

Creating a business blog and producing great content that your desired audience are interested in and will engage with, will help you to stand out from the competition. Providing thoughts, opinions, insights and guides on “hot topics” within your industry will position your business as an expert that your blog readers can trust.

Drive more traffic

When done correctly, blogging drives traffic. To maximise the amount of new traffic you generate from blogging you’ll need to carry out keyword and competitor research before producing each new piece of content. For example, if there is a topic that gets a lot of searches but not many other businesses in your industry are writing about it then that could be a great opportunity to increase your exposure and drive traffic. Sharing your blog content on Social Media and via email marketing will also help you to drive more traffic. It’s also worth noting that from many marketing research studies – longer pieces of content usually rank higher than shorter pieces. The average word count of top-ranking content (in Google) is between 1,140-1,285 words.

Increased search visibility

Blogging greatly increases search visibility over time. For one, the blogs that you create will rank independently in the search engines if optimised well and marketed correctly. Secondly, Google likes to see fresh content and good user engagement – something which blogging provides. Fresh content and increased user engagement often provide boosts to the rankings of your other relevant web pages, further increasing your website’s search visibility.

Generate more leads

Following on from driving more traffic and increasing your search presence, blogging will generate more leads for your business. How? An increase in traffic should result in an increase in leads just purely based on the maths, however, if you include relevant calls to action within your articles then this will further amplify the number of leads you generate. A call to action could be a simple as “get in touch” or it could be something like “download your free whitepaper”.

WDA’s top business blogging tips

To help your business get the most out of blogging and content marketing, we’ve put together a handful of top blogging tips:

  • The blog post headline is more important than you think. Spend time crafting a great headline that is attention-grabbing but also includes your target keyword.
  • The longer your blog posts are the better. However, not every blog post is going to warrant writing 1,500 words!
  • Use imagery and video throughout your posts.
  • Most of your readers will skim read so it is important to break each article up with subheadings and bullet points.
  • Promote your blog posts on your home page, in a featured posts section, through internal links, on social media and using a monthly email newsletter

Not sure how to start?

If you’re not quite sure on how to start blogging for your business then let the experts at WDA help you. Simply give us a call today on 01332 372728 or send an email to [email protected].

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