Back in June, team WDA were invited to attend client Nielsen’s 50th Anniversary celebrations at their HQ to cover the day with live Social Media posting, photography and video. You may recall seeing our M.D. ending up on two wheels as a passenger of world record stunt driver, Russ Swift.

Most recently, Nielsen invited us down to the Silverstone round of the European Le Mans Series as a continuation of their 50th celebrations. We were introduced to the Nielsen Racing team, and watched them prepare for the 4 hours of Silverstone and of course capture lots of footage to push out through the digital channels we look after.

Here are some of the highlights from the day…

Getting up close and personal with the racing team and the cars

Up close and personal with Nielsen Racing

As an automotive marketing agency, we’ve done a great deal of work within the Motorsport sector over the years, and racing is something we’re extremely passionate about. So, the chance of getting up close and personal with the Nielsen Racing team and their amazing LMP3 cars was an opportunity too good to miss.

Now in its 8th season of competition, Nielsen Racing has grown year on year and for the 2019 season has further expanded its programme to include the Michelin Le Mans Cup and the European Le Mans Series, with a planned campaign in the Ultimate Cup Series.

However, it wasn’t all play, as we were there to cover the action and post updates across Social Media for Nielsen Chemicals. Thankfully, despite an incredibly hectic garage, WDA managed to take some pretty cool shots of the teams’ Nissan Norma and Ligier cars, the drivers, and the pit crew in action.

Autographs in the pits

Nielsen Racing autographs in the pits

A critical part of any race teams engagement with the fans is the pit walk and autograph signing session; and it was great to see all teams and drivers interacting with the public. The Nielsen drivers seemed particularly popular and we were able to capture some great moments and smiles on faces.

Following the pit walk and autograph session we headed over to the Brooklands Suite with the Nielsen team to enjoy a superb dinner, and some in-field editing whilst the Porsche Cup cars circulated.

Race time

We then rejoined the race team as they got ready for the main event. There was drama pretty much from the off as clear skies and sunshine snapped suddenly to heavy rain which saw the entire field rushing in to change onto wets; and a perfectly choreographed change by team Nielsen.

Nielsen Chemicals involvement with the racing team brings the brand enormous extra credibility and relevance amongst its audience and it is something WDA are excited about leveraging to the maximum to create even more awareness.

Seeing it all first hand has definitely helped us see the marketing opportunities and we’d like to say a huge ‘thank you’ to Nielsen for inviting us down to Silverstone to be a part of it all. Thanks also to Sven and the race team for putting up with all the guests in what was a very busy garage!

Watch this space and stay tuned for more exciting things coming from Nielsen and from WDA.

WDA is excited to announce the addition of 4 new team members to our growing agency. In adding 4 new faces to our digital and creative teams, we’re able to provide increased support to new and existing clients – including additional language capabilities, all backed up by our extensive industry knowledge.

WDA sat down and asked each new team member a few questions. Get to know them below…

Meet Alex Jay – Digital Marketer / Designer

WDA: Alex, what experience and skills do you bring to the WDA team?

Alex: I’ve always wanted to be involved in the world of marketing but found myself loving design. I’ve worked my way up from being a marketing apprentice to what I would now consider a professional designer. So, I bring a wealth of marketing knowledge from previous experiences and my design skills to WDA. I believe I’m at my best when creating fresh, new graphics and website designs for clients.

WDA: Tell us a fun or interesting fact about yourself…

Alex: Outside of the marketing world I’m a lover of anything techy – mostly video games and eSports. I’ve also got the required passion for cars and have owned 5 different cars in the 6 years I’ve been driving. I’m currently still enjoying my latest – a Fiesta ST, whilst I wait for the Ford Mustang to arrive on my drive!

WDA: What are you most looking forward to about working with WDA?

Alex: I look forward to driving forward my professional development and learning all that I can from my peers. Working in the Automotive industry in particular is by far the most exciting industry I’ve worked in before and I’m ready to make my mark!

Meet Sun Cheetham – Web Designer/Developer

WDA: Sun, what experience and skills do you bring to the WDA team?

Sun: I’ve been making websites for clients since 2011 and before that studied fine art at university in Seoul, South Korea. I’ve been in the UK since 2015 and have recently landed at WDA as a web designer/developer.

WDA: Tell us a fun or interesting fact about yourself…

Sun: I love chilling at home with Netflix although when I have the chance to go out with my gang, you will find me at pubs dancing like a go-crazy person!

WDA: What are you most looking forward to about working with WDA?

Sun: I’m relishing the challenge to work in an industry I’m passionate about and can’t wait to help build more innovative websites that convert for existing and future clients.

Meet Sarah Seymore – German Marketer

WDA: Sarah, what experience and skills do you bring to the WDA team?

Sarah: I’m a native German speaker with a background in academic research and language teaching. Since I earned my PhD in 2013, I have created content for e-commerce platforms as well as online and offline marketing actions. I specialise in website content creation, translations, social media management and keyword research.

WDA: Tell us a fun or interesting fact about yourself…

Sarah: I’m passionate about science fiction, heavy metal bands and a zero-waste lifestyle!

WDA: What are you most looking forward to about working with WDA?

Sarah: As a language enthusiast, I look forward to playing my part in connecting our clients with their customers, no matter where they are and helping them break into new markets.

Meet Will Dickinson – Digital Marketer

WDA: Will, what experience and skills do you bring to the WDA team?

Will: Before my final year at University, I completed a 12-month placement in Marketing working for one of WDA’s clients actually – Fuchs Silkolene. During my time there I gained experience on a range of projects including numerous brand-building exercises and TV advertising where I worked alongside WDA on storyboards and production. My main area of expertise is in social media and influencer marketing.

WDA: Tell us a fun or interesting fact about you…

Will: I’m a recent Loughborough University graduate, where I’ve studied a wide range of Modern History modules from the Atlantic World to Modern China, with elective modules in Psychology. I also have a particular interest in the automotive sector and enjoy live music and keeping fit.

WDA: What are you most looking forward to about working with WDA?

Will: The most exciting aspect of working at WDA is the opportunity to build upon existing skills while using these to gain excellent results for our clients. I’m also looking forward to learning new skills as part of the WDA team.

Thoughts from WDA’s M.D…

Lee Waterhouse, WDA Managing Director, had the following to say on our continued growth and expansion:

“I’m personally really excited to welcome the four new team members aboard and am confident that they will help WDA drive even more business for its clients. As well as the obvious extra capacity, each individual brings a range of new skills which add to WDA’s overall offering.

The new hires were critical following a string of new business wins and being awarded new projects from existing clients, and we still have three more vacancies to fill!”