No matter what industry you’re based in, your branding is critical. It says a lot about your company and is where all good marketing and business growth starts. Great branding makes people want to buy your stuff! It should clearly position your business and help increase your presence in the marketplace. If your current business branding doesn’t do this then it gives your customers a reason to go elsewhere. Effective branding directly drives business, before we advise any company on a marketing strategy we always look at their brand first.