BRANDING

Branding

“77% of B2B marketing leaders say branding is critical to growth.” – Circle Research

WDA is the award-winning branding agency in the heart of Derby. We have worked with a vast range of brands across the UK and internationally – including Hannells, Continental Tyres, RBS, NHS, Derby College and much more. Our creative and forward thinking team can help you build or develop a brilliant brand that creates differentiation – giving you the edge on your competition.

The Business Branding Experts

No matter what industry you’re based in, your business branding is crucial. It says a lot about your company and is where all good marketing and business growth starts. Great branding makes people want to buy your stuff! It should clearly position your business and help increase your presence in the marketplace. If your current business branding doesn’t do this then it gives your customers a reason to go elsewhere. Effective branding directly drives business, before we advise any company on a marketing strategy we always look at their brand first.

Brand Strategy

What does effective branding mean? It isn’t about changing your logo, which a lot of business owners think it is. While the visual identity of your brand is necessary, the strategy comes down to what’s beneath that. What does your brand stand for? What is its promise and purpose? How do you differentiate from your competitors? What does your brand tone of voice look like? WDA can work with you and devise an effective strategy that encompasses all of these aspects and clearly outlines the goals of developing your branding.

Brand Positioning

“If you are not a brand you are a commodity, then price is everything and the low-cost producer is the only winner.” Brand positioning is a critical element to any effective brand strategy – it is what makes you unique. A great brand positioning will directly help drive sales by representing something that your target customers feel they cannot get elsewhere. It should act as the framework for how your brand is represented and communicated both written and visually.

Brand Visual Identity

How your brand is represented visually is the final part of the branding process. Your brand identity needs to create an impact that will help achieve stand out in your marketplace and increase audience recognition. The visual identity to your brand also needs to convey your positioning in the right way and communicate your brand’s essence. Our award-winning creative team can work with you to create a complete visual branding solution that will be designed to work across all marketing channels. On top of this we can create a set of brand guidelines that clearly defines how your brand should be represented. This ensures a consistent image across all platforms and communications. The creative twist that we give to brand guideline documents makes it become a far more inspirational document rather than a functional reference document.

Get In Touch

If you’d like to discover how we can help sustain your brand identity or give your brand a new lease of life, get in touch with us today by emailing anna@wda-marketing.com or call us on 01332 372 728.