No matter what industry you’re based in, your branding is critical. It says a lot about your company and is where all good marketing and business growth starts. Great branding makes people want to buy your stuff! It should clearly position your business and help increase your presence in the marketplace. If your current business branding doesn’t do this then it gives your customers a reason to go elsewhere. Effective branding directly drives business, before we advise any company on a marketing strategy we always look at their brand first.

What does effective branding mean? It isn’t about changing your logo, which a lot of business owners think it is. While the visual identity of your brand is necessary, the strategy comes down to what’s beneath that. What does your brand stand for? What is its promise and purpose? How do you differentiate from your competitors? What does your brand tone of voice look like? WDA can work with you and devise an effective strategy that encompasses all of these aspects and clearly outlines the goals of developing your branding.

“If you are not a brand you are a commodity, then price is everything and the low-cost producer is the only winner.” Brand positioning is a critical element to any effective brand strategy – it is what makes you unique. A great brand positioning will directly help drive sales by representing something that your target customers feel they cannot get elsewhere. It should act as the framework for how your brand is represented and communicated both written and visually.

How your brand is represented visually is the final part of the branding process. Your brand identity needs to create an impact that will help achieve stand out in your marketplace and increase audience recognition. The visual identity to your brand also needs to convey your positioning in the right way and communicate your brand’s essence. Our award-winning creative team can work with you to create a complete visual branding solution that will be designed to work across all marketing channels. On top of this we can create a set of brand guidelines that clearly defines how your brand should be represented. This ensures a consistent image across all platforms and communications. The creative twist that we give to brand guideline documents makes it become a far more inspirational document rather than a functional reference document.

Brand collateral is essential in getting your message across to your audience, consistently across multiple channels and touch points. WDA can create a whole range of offline and digital brand collateral including branded social media headers and graphics, eBooks and whitepapers, infographics, packaging, stationery and more.