WDA deliver memorable creative campaigns that deliver your message to your desired audience, leverage your brand and ultimately drive engagement. Your campaign will start with an initial discussion getting to know your business, your target market and what you want to achieve. Our creative and digital teams will then get together to discuss what’s needed to create an impact.
We have delivered highly successful creative campaigns for a vast range of clients across a diverse range of sectors in the UK and globally. Here’s a few examples…
We created a new brand positioning for Hannells – ‘A Moving Experience’. The positioning was designed to focus on the Hannells brand promise onto the POSITIVE and EMOTIVE aspect of buying and selling property. Following the launch of Hannells re-brand, Managing Director Ben Brain reported in the Telegraph “We’re on course to have sold THREE TIMES as many homes in January as we did in January last year. It’s a fantastic turnaround in the market.”
The MER creative campaign included a brand re-positioning and re-launch. They were quite shocked when we initially suggested that they aren’t really selling car care products but they’re selling a shiny car, personal pride and an investment protection – the product experience NOT the product itself. WDA’s goal was to create an emotive and desirable positioning for MER and one which they could claim and own. After extensive research we uncovered a MER backstory waiting to be told – this made the basis of the positioning. Following the highly successful campaign, MER reported a year on year sales uplift of 20% in main retailer Halfords.
DCHS (Derbyshire Community Health Services)
DCHS wanted something they could shout from the rooftops and tell everyone about and with our help they were able to achieve just that! The team were briefed with creating a solution based around 8 ‘Always Events’ – 8 criteria related to care which the trust is committed to delivering for all its patients. The resultant ‘Caring Always’ campaign was designed to be refreshing, uplifting and give patients of the DCHS the ‘feel-good factor’. It was targeted at some 1.5 million patient contacts per year across some 133 premises.
Why Choose WDA?
WDA thrive on producing innovative campaign concepts that not only improve brand perception and awareness but get results! We are able to work within your chosen budget and produce a fully integrated campaign delivered to your target audience. Ready to take your business to the next level? Get in touch with our team today on 01332 372728 or email firstname.lastname@example.org.