Digital Discovery

Tired of wasted digital marketing spend? It's time to propel your business marketing to a higher level

Why we created Digital Discovery?

During 2018 WDA surveyed the market and its clients to find out exactly how we could improve our digital marketing offering. Then we set about building a solution based around the feedback. We discovered that some brands found the traditional Agency model frustrating and difficult to manage and budget for. Some didn’t really understand digital marketing fully and struggled to evaluate the options, the associated levels of investment and expected returns. As a result, lots were either diverting considerable time and cost investment into trying to do it themselves or had made a hire. However, the majority discovered that the necessary mix of integrated digital marketing deliveries can’t really be handled properly by just one person – it takes a team of specialists.

A simpler and more transparent fixed cost solution

Brands were consistently telling us they wanted a simpler and more transparent service, and a fixed level of investment – no complexity, no hidden costs, no jargon. We listened and set about creating Digital Discovery – a set menu of fixed priced Digital Marketing packages consisting of options based around a suite of the most effective core services WDA delivers.

Who can benefit?

Digital Discovery is not for everyone. For some, WDA’s regular custom agency services may still represent the right option. Since launch we are finding Digital Discovery is proving particularly popular amongst the following customer profiles:

  • Brands who are doing some digital marketing internally, but are unable to deliver a fully integrated solution and who do not have access to a full team of digital specialists.
  • Businesses of all sizes simply looking for a high return fixed-rate arrangement. Easy to understand, easy to budget for.
  • SME businesses who are looking for a fast-track digital solution. Digital Discovery will get businesses like these up and running with an integrated range of the most effective tactics – and some quick initial traction.
  • Businesses who want to optimise their digital marketing returns.

The packages

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Premium Plus

Our highest level set package for businesses looking for faster online growth with some quick initial traction. Premium Plus includes an integrated mix of content, Social and email.

Includes:

  • Comms plan - Creation of a shared monthly comms plan detailing marketing activities for the coming month.
  • 2 pieces of content - WDA to research and create a bi-weekly piece of content of around 350 words suitable to use as a blog / news article. The copy to be professionally written and fully optimised for search by the Digital Team.
  • 1 email newsletter - Monthly newsletter eshot (using Mailchimp) based around that month’s blog articles (inbound links back to full stories) and ancillary news / snippets / diary dates.
  • 2 social posts per working week day - Daily upkeep of up to 3 social media channels consisting of 2 scheduled posts per working week day.
  • Analytics - No-nonsense monthly analytics reporting and actionable recommendations.

£1795 + VAT per month

Premium

This includes the same mix of digital activities as Premium Plus but just a little bit less of them. This option is perfect for businesses with a slightly smaller budget.

 

Includes:

  • Comms plan - Creation of a shared monthly comms plan detailing marketing activities for the coming month.
  • 1 piece of content - WDA to research and create a monthly piece of content of around 350 words suitable to use as a blog / news article. The copy to be professionally written and fully optimised for search by the Digital Team.
  • 1 email newsletter per quarter - Quarterly newsletter eshot (using Mailchimp) based around that month’s blog articles (inbound links back to full stories) and ancillary news / snippets / diary dates.
  • 1 post per working week day - Daily upkeep of up to 3 social media channels consisting of 1 scheduled post per working week day.
  • Analytics - No-nonsense monthly analytics reporting and actionable recommendations.

£1245 + VAT per month

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PPC marketing

Active

The Active package is designed for businesses wanting an entry level into digital marketing with content and Social Media.


Includes:

  • Comms plan - Creation of a shared monthly comms plan detailing marketing activities for the coming month.
  • 1 piece of content - WDA to research and create a monthly piece of content of around 350 words suitable to use as a blog / news article. The copy to be professionally written and fully optimised for search by the Digital Team.
  • 4 posts per week - Daily upkeep of up to 2 social media channels consisting of 4 scheduled posts per week.
  • Analytics - No-nonsense monthly analytics reporting and actionable recommendations.

£745 + VAT per month

Content

If you just need assistance with content then this is the package for you. All content is professionally researched, written and fully optimised.

 

Includes:

  • Content - WDA to research and create a monthly piece of content of around 350 words suitable to use as a blog / news article. The copy to be professionally written and fully optimised for search by the Digital Team. The content can also be repurposed for use on Social Media, Email, Press etc.

£99 + VAT per month

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Brand purpose

Fully Managed Service

If none of our set packages suit your business requirements then our fully managed service might be what you’re looking for. It’s a complete outsourced digital marketing solution that’s bespoke to your business and includes a tailored mix of integrated marketing deliveries depending on your requirements. WDA will effectively act as a complete outsourced marketing department.

Prices typically start from £3000 per month + VAT

RoadMap

RoadMap is perfect for businesses that need some direction on their existing digital marketing output. It provides a framework for your business that ensures you’re maximising the ROI from your digital marketing investments. You’ll receive a comprehensive, bespoke report that is yours to keep – with actionable recommendations to help drive business growth.

  • Competitor analysis and comparison - highlight quick wins
  • Keyword research - including current rankings and top competitor keywords
  • Meta data review and suggestions
  • Google Analytics analysis
  • Social Media recommendations
  • AdWords review and recommendations (if you aren't using AdWords then we'll suggest some initial set up steps to follow)
  • Email marketing recommendations (if you aren't doing any then we'll give you some of the best practices)
  • Website and content suggestions
  • Technical suggestions - including site speed

£475

One off investment. Excludes vat.

Roadmap quote

Add-ons

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WDA also offers a range of add-on items that can be added to any of our Digital Discovery packages at any time. These add-ons would be quoted separately depending on your requirements.

 

Includes:

  • Campaign creation
  • Additional content creation
  • Additional Social Media assistance during peak times, trade shows, campaigns
  • Paid Social Media advertising and promoted post campaigns
  • On-page SEO
  • Re-targeting
  • Downloadable content offer creation
  • Landing page design
  • Free CRM setup and integration
  • Photography / video
  • Bespoke / branded imagery
  • PPC Paid advertising including banner ads, podcast ads etc.

Get started on your Digital Discovery today

If you’d like to propel your brand and marketing to the next level, get in touch with our team today on 01332 372728 or complete the form below to find out more.