Want to get more from your digital marketing?

Complete the digital marketing checklist to:

Receive your digital marketing performance score
Discover areas for immediate improvement
Uncover new tactics you hadn’t thought of
Make your marketing drive more business

Simply click ‘next’ to get started. All questions require a simple ‘Yes / No click. If you’re unsure about anything (maybe an unfamiliar term or a technical question), feel free to get in touch or simply hit ‘Not sure’ and move on.

At the end you’ll see your own performance score. We’ll also send you a digital marketing report PDF summarising your result.

Brand

An effective branding strategy should sit at the heart of your marketing activities because it directly drives business. Why? Because your customers will know exactly what you deliver. It’s also easier to engage with new prospects because they will quickly understand what you stand for.

Is your brand effectively positioned within the marketplace?

A great brand positioning will often be accompanied by a positioning statement that can be used across marketing communications, conveying and reinforcing your core message and proposition.

Yes No Not sure

Are your USP’s clear?

Unique selling points should be included on your website, ads and communications as an extension to your positioning. Think Domino’s well known USP - ‘Fresh Pizza Delivered In 30 Minutes - Or Your Money Back!’

Yes No Not sure

Does your brand visual identity connect with your audience emotionally?

It takes just a split second for your audience to form an impression of your brand, usually from the visual elements initially.

Yes No Not sure

Do you have brand guidelines in place to ensure consistency of marketing communications?

Consistency is key. It helps create a professional image and builds trust with your audience.

Yes No Not sure

1 out of 10

Website

Your website is often the most visible and important marketing tool at your disposal and should be seamlessly integrated into your brand and marketing activities. From initial customer journey planning to UX / UI design and development, it should get your customers revved up and ready to buy.

Is your website optimised to respond on all devices?

Almost 60% of internet users say they won’t recommend a business with a poorly designed website on mobile.

Yes No Not sure

Does your website load in under 3-seconds?

Not sure? Use Google’s Page Speed Insights Tool. Slow-loading websites cost retailers over £2 billion in lost sales each year.

Yes No Not sure

Is your website secure with HTTPS?

HTTPS protects all communication and customer information but it also makes website visitors feel safer. In addition, Google prefers to rank secure sites higher than those that aren't secure.

Yes No Not sure

Have you installed an XML sitemap?

A sitemap will help Google to crawl your website easier and index your pages. Not sure if you have one? Also, make sure you submit your sitemap to Google Search Console.

Yes No Not sure

Does your website design effectively represent your business and brand?

94% of first impressions relate directly to your site’s web design. Think of your website as your storefront – you’ll want to make a great first impression.

Yes No Not sure

Is your website easy to navigate?

Make it easy for your website visitors to find what they're looking for and to get in touch.

Yes No Not sure

2 out of 10

Search Engine Optimisation

Search engine optimisation (SEO) is one of the most effective digital marketing tactics any business with an online presence can employ. When done right, you can achieve long-term results and high search engine rankings, resulting in a stream of quality leads and revenue from conversions.

Is each of your meta title tags unique and optimised with your target keywords?

A popular format for a title tag that can improve search visibility is … Keyword 1 | Keyword 2 or Benefit/Hook - Business Name. It should also be less than 65 characters ideally so that all of it shows in Google’s results pages.

Yes No Not sure

Do your meta descriptions entice a click-through?

While meta descriptions no longer have a direct impact on search engine rankings, they can be optimised to improve organic click-through rates. They should also be less than 160 characters.

Yes No Not sure

Are your image alt tags optimised?

Each of your images should have an alt tag that describes what the image is. Google can’t see images but it can crawl these tags.

Yes No Not sure

Have you implemented a good internal linking structure throughout your site?

Internal links aid in user navigation and in indexing your website. Include a mixture of links on your website, including keyword anchor links to relevant content/blog articles.

Yes No Not sure

Is Schema markup implemented where relevant?

Schema markup helps the search engines to return more informative results for searches, helping your website stand out further in the search results.

Yes No Not sure

Do you have a good link profile?

There are several free tools to check your website backlink profile. You must attract and gain links naturally rather than building them. Building unnatural links could result in a Google penalty.

Yes No Not sure

3 out of 10

Content

Content is most likely one of, if not the most essential part of your digital marketing strategy. Content creates awareness, it creates conversation, it educates and, more importantly, it is your customer’s path to making a purchase. The industry is no exception to this rule – content is king!

Is your content unique?

While duplicate content won’t get your site penalised (a common misconception) it can harm your search visibility.

Yes No Not sure

Do you add new content to your website regularly?

Updating your website content - regularly - is important to stay relevant to your audience and to send the right signals to Google. A blog is the best way to do this and you should aim for at least one or two new pieces of valuable content per month. If you are struggling for content ideas, try AnswerThePublic - a tool we sometimes use if we’re having a writer’s block! Remember that content doesn’t automatically mean text; you should also be using charts, infographics, videos and podcasts etc - mix it up!

Yes No Not sure

Have you created a downloadable content offer?

Downloadable content offers in the forms of whitepapers, eBooks and checklists are great ways to provide value to your audience, establish new relationships and develop existing ones.

Yes No Not sure

Does your content contain multimedia?

Where possible your content should contain imagery, video, infographics and other forms of multimedia to boost engagement and time on your site, both of which will have a positive impact on SEO.

Yes No Not sure

4 out of 10

Social Media

Using social media offers a superb opportunity to get your brand and business in front of a highly active and engaged audience. It also provides a great platform to connect with existing customers and build relationships. In the competitive marketplace, social is a must for raising brand awareness, staying relevant and generating leads through referrals back to your website.

Are you posting on Social Media regularly?

If you don’t post frequently your audience will forget about you. Post regularly, daily or twice daily on your most popular platforms, and 3 or 4 times a week as a minimum.

Yes No Not sure

Are you actively engaging with your audience in hashtag conversations and groups?

Join in the conversation on relevant hashtags and groups across your Social channels. Always look to provide insight and value, try not to hard sell!

Yes No Not sure

Are you utilising images, video and GIFs?

Images, videos and GIFs are all proven to increase engagement on Social Media.

Yes No Not sure

Is your Social content mixed and not all self-promotional?

Mix up your self-promotional content with posts that inform, educate and entertain your audience.

Yes No Not sure

Are you making use of a range of social media platforms?

For e-commerce, Instagram is often critical. For B2B, LinkedIn is a must. We’d recommend Facebook for both B2C and B2B businesses. Twitter is great for B2B also. For brands with a younger target audience, TikTok and Snapchat are also viable options. Finally, don’t discount Pinterest if you’ve not tried it!

Yes No Not sure

5 out of 10

Paid Marketing

Paid marketing online is easily tracked so return on investment can be proven. If you’re looking to drive additional revenue, business growth and gain more traction online, paid advertising is a must.

Are you using Google AdWords?

Google AdWords is often the initial go-to for businesses looking to get started with paid advertising. For B2B brands, search and display ads are great. For e-commerce brands, Shopping ads are a must.

Yes No Not sure

Are you using Microsoft Advertising?

Google AdWords campaigns can easily be imported into Microsoft Advertising and doing so is a great way of extending your reach and driving more traffic and conversions.

Yes No Not sure

Are you paying for ads on Social Media?

Social Media ads, particularly Facebook and Instagram can drive brand awareness, leads and sales for a relatively low cost. Even with a spend of just £50 per month you could generate new business.

Yes No Not sure

Do you utilise native content promotion?

Native content promotion using tools like Outbrain will amplify the content you create in a way that is natural and not interruptive. Native ads look like they’re meant to be there.

Yes No Not sure

Is retargeting a part of your paid advertising strategy?

In general, around 2% of web visitors will convert. Retargeting aims to bring back a proportion of the other 98%. Remember that previous visitors who are retargeted are more likely to convert by 43%.

Yes No Not sure

6 out of 10

Email Marketing

Email is a critical marketing tactic for businesses across both B2B and B2C, and one proven to be especially effective in building brand loyalty and trust. It’s a fantastic way to nurture your audience by building interest and desire over a period of time and to ensure your brand is visible when the customer is ready to buy – which often takes a surprising number of interactions.

Do you send emails to your customer base regularly? (at least once monthly)

Keep in touch with existing customers by sending educational content, news, new product information, incentives and promotions.

Yes No Not sure

Have you set up email automation?

Email marketing automation is used to nurture leads from the top of the marketing funnel to a stage where they’re ready to enquire or buy. Some platforms offer an entry into automation for free.

Yes No Not sure

Are you utilising segmentation and personalisation within your emails?

People love personalised experiences and your customers are no different. Segmenting and personalising your email campaigns can drastically improve email open rates, click-throughs and conversions.

Yes No Not sure

Do your emails contain a clear call to action?

Each of your emails should contain a clear call to action that makes it easy for your contacts to know what you want them to do next.

Yes No Not sure

7 out of 10

Conversion

Investment and effort spent on improving visitor acquisition is one thing - but what’s the point in driving extra traffic to your website if it’s not converting? By implementing some proven website conversion best practices in addition to increasing visitor numbers, you can enjoy a compound uplift in enquiries, sales and revenue.

Does your website contain a form on the home page?

Having a form on your homepage makes it super easy for your website visitors to contact you. It’s something we recommend to most of our clients but isn’t always relevant for e-commerce brands.

Yes No Not sure

Do your web pages have clear CTA’s (calls to action)?

Each of your web pages, whether service pages or product pages should have clear calls to action - for example: get in touch, find out more, download a resource or buy etc.

Yes No Not sure

Is it easy for your website visitors to get in touch or make a purchase?

Ensure your website forms contain the minimal amount of detail you need and make certain fields optional. When it comes to e-commerce, test your checkout process and simplify it as much as you can. Checkout systems like PayPal Express can be implemented to help with this and provide a fast and secure method for your customers to make a purchase.

Yes No Not sure

Are you utilising pop up forms?

Exit pop up forms, in particular, can help generate additional leads you likely wouldn’t have received otherwise. Popular exit pop-ups include newsletter subscriptions, content downloads and discounts.

Yes No Not sure

Does your website have a chatbot?

Chatbots offer a quick, consistent response to users, maintaining a high level of customer satisfaction. They will increase leads while saving on customer service time or costs.

Yes No Not sure

8 out of 10

Tracking

Tracking your marketing efforts is essential to understand what’s working for your business and what’s not. Effective tracking will enable you to cut back marketing spend on areas that are generating a good return and increase spend on those that are.

Is Google Analytics installed?

Google Analytics is a must for all businesses. It provides invaluable data and insights into customer behaviour and engagement on your website.

Yes No Not sure

Are the right goals set up?

Set up and create goals in Google Analytics to track conversions from various marketing channels and sources. Form submissions and purchases are often the most essential to track.

Yes No Not sure

Do you make use of custom tracking links?

Google’s custom tracking URL builder can be used to create bespoke URLs that can then be implemented across your marketing campaigns. They will help you track specific campaigns, from paid social to email easily. If you then convert these to short URLs, they can be used to track offline advertising to an extent.

Yes No Not sure

Are you utilising channel specific tracking for paid advertising (AdWords tracking, Facebook Pixel etc.)?

Always make sure to implement channel-specific tracking as it might prove more accurate than Analytics and will provide data within the app/platform itself, enabling you to make changes based on performance quicker.

Yes No Not sure

Is call tracking implemented?

There’s a great choice of call tracking software now available for all sizes of businesses. Call tracking will allow you to track those offline conversions you didn’t know came from online. It could make the difference between deciding to stop a campaign or pour more investment into it!

Yes No Not sure

Do you use a CRM?

CRM’s such as HubSpot and Salesforce align sales and marketing by providing one central point of control for contacts, prospects and customers. Proving marketing return for B2C is fairly easy but for B2B the sales process can often be months long. Having a CRM in place will track the very first prospect touchpoint to the point they become a customer.

Yes No Not sure

9 out of 10

Bonus

Our bonus questions incorporate a range of marketing tactics and have been put together to test the very best of marketing strategies.

Have you got browser push notifications enabled?

Push notifications are designed to drive visitors back to your website through targeted campaigns. Subscribers can be implemented for free with a maximum contacts limit.

Yes No Not sure

Have you implemented conversion software such as HotJar?

HotJar and similar tools aid in optimising your website conversion rate through heatmaps, click maps, split tests, surveys and more.

Yes No Not sure

Are you utilising Facebook Messenger marketing?

Chat blasting and chatbot drip campaigns through Facebook Messenger can deliver great results. Tools like ManyChat or MobileMonkey can help facilitate this.

Yes No Not sure

Have you started a podcast?

Creating a business podcast will establish thought leadership and credibility for your brand. It will set you aside from your competitors especially if they don't have one. Anchor FM is a great podcasting platform to get started for free.

Yes No Not sure

Have you implemented text message marketing?

Text message marketing is similar to email marketing but with much higher open rates. It's an extremely underutilised marketing tactic and proves especially useful for e-commerce brands.

Yes No Not sure

10 out of 10

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The 50 Point Digital Marketing Checklist

Want to get more from your digital marketing?

Complete the digital marketing checklist to:

Brand

Website

Search Engine Optimisation

Content

Social Media

Paid Marketing

Email Marketing

Conversion

Tracking

Bonus

Ready to propel your business to a higher level?