A Moving Experience

The Project

We all know that moving can be a very stressful experience, and we know that agents can be viewed by some as a ‘necessary evil’. But moving home is equally a tremendous thrill – and for different reasons for different people. WDA’s re-positioning ‘A Moving Experience’ focusses the Hannells brand promise onto the POSITIVE and EMOTIVE aspect of buying and selling property. We wanted to change the common perception that estate agents offer a commodity service where the only desirable difference is price. With Hannells we have created a desirable brand focussed on added value – both tangible and emotive.

Following the launch of Hannells re-brand, Managing Director Ben Brain reported in the Telegraph “We’re on course to have sold THREE TIMES as many homes in January as we did in January last year. It’s a fantastic turnaround in the market.”

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