HRLAW24 is a new online brand which aims to bring professional legal HR support to employers and HR professionals. Everything is stored in the cloud so that subscribers or PAYG customers have instant access to over 300 documents consisting contracts, handbooks, letters, templates, documentation, policies and procedures. WDA saw this project through from initial brand naming and positioning to the creation of the visual brand identity, and e-commerce website; along with a whole range of supporting branded campaign collateral. The website www.hrlaw24.co.uk is created on open-source framework to give our client the flexibility and freedom of a platform which can be easily and cost effectively developed going forward.
The branding for this new venture needed to be both warm, easy and accessible to appeal to HR professionals and business owners seeking a fast and convenient way to stay legally compliant with employment law. It also needed to be authoritative as (unlike most competitor offerings) the service is delivered directly by specialist lawyers, not intermediaries.
Our big red arrow device is designed to allow our audience to navigate through what can be quite a complex area, and access the information they want, when they want it!