Here’s what Koroyd’s founder had to say about our immediate response to WaveCel’s initial launch into the space and challenge to Koroyd:
“I have had so many calls from within the industry supportive of what we are doing. The article had the perfect mix of fun, cheeky and informative. Everyone thinks it was the perfect response. [key industry brand and authority] CEO called to say they had a board meeting and loved our response. Want to work on a Koroyd solution! Thanks for getting everyone together and pulling it off so quickly. Really great support.”
The ongoing marketing support was Key Account-based, with Koroyd identifying a relatively small number of focussed opportunities by sector for WDA to target.
This could be a broader instruction i.e. for WDA to raise awareness and target child car seats for private hire fleet; or specific presentation based approaches for sometimes single targets where Koroyd had developed a specific solution. During the past 18 months, Koroyd has moved more into the cycle helmet market following new agreements with Endura and Smith.
The Results
The exploration to propelling your business to a higher level starts by calling us on 01332 372 728 or by completing your details on our contact form.