Mainframe is an initiative that focusses on bringing together digital and creative businesses in Derby and Derbyshire. They do this by holding regular networking meet-ups, events, coaching, workshops and by providing incredible support. Mainframe’s latest additions to its events calendar are PechaKucha nights and CreativeMornings/Derby.
WDA started supporting Mainframe with our digital and creative expertise in October 2018 to provide support in the lead up to their Awards Night – the biggest event on the Mainframe Calendar, highlighting and celebrating the digital and creative work in Derby/Derbyshire.
Mainframe came to WDA looking for assistance with promoting the Awards Night and for general marketing and creative support leading up to it. They wanted to make this year’s awards bigger than the year prior by raising awareness further, attracting more nominations and getting more people to attend the event on April 11th.
We created an ownable hashtag for use on Social Media… #MAINFAME. On launch, Mainframe received praise for the hashtag that made the basis for our graphics and Social Media posts throughout the duration of the campaign.
Using HubSpot (the platform Mainframe already had in place), WDA scheduled regular Social Media posts to help raise awareness of the awards initially, then to drive nominations and then to drive sign-ups to the night itself. HubSpot was also used to: Create the landing pages that we’d be driving Social Media traffic to, send email newsletters, create forms and create smart lists for the contacts generated.
We’ve now been commissioned to support them for a further three years.