PuroVaso® develop innovative pharmaceutical container systems for handling powders, granules and tablets. Their intelligently designed range of plastic containers utilise lightweight ergonomic handling ancillaries and a more flexible system that’s better suited to the modern pharma facility.
They approached Waterhouse Digital Agency to bring their new brand to the forefront of their audience’s minds within the B2B pharmaceutical sector by raising awareness and creating a successful brand positioning strategy.
WDA set out to achieve this in two phases. First up, was extensive market research, competitor analysis and understanding the clear USP’s that PuroVaso had to offer. We then set about creating a brand positioning that best represented what the company is about whilst clearly differentiating them from the competition. This resulted in the positioning statement “Altogether better”.
Following the branding work we carried out, we were then tasked with raising awareness of the new brand and producing internal materials such as letter heads. On top of the internal materials produced we designed a range of launch collateral including product brochures, exhibition graphics, product box packaging, business cards and email templates.