Remarkable Smiles first turned to WDA when they wanted to develop their business further by building it around a new brand ‘Remarkable Smiles’. The brand has the right foundations in place to build both of their dental practices around – Central Dental (in Derby City Centre) and Pearl Dental (in Alvaston).

WDA’s solution initially required a comprehensive review of the ‘Patient Journey’ before, during and after visiting one of their surgeries. This enabled us to help make a patients trip to the dentist more ‘Remarkable’ through our set of deliverables that included a new brand positioning.

WDA’s Initial Deliverables:

• Branding for Remarkable Smiles to be applied across 2 practices; Remarkable Smiles at Central Dental and Remarkable Smiles at Pearl Dental.
• Brand positioning
• Brand guidelines
• Internal artworks
• Internal signage