According to the latest CMO Survey, Social Media investment achieved record growth during the last year with around 10% of marketer’s now reporting that Social is a part of their overall budgets. We’d expect that strong growth to continue over the next few years.
Why Social Media Marketing?
With more of us now than ever spending a large chunk of our time on Social Media, it is a great opportunity for any business to get in front of their ideal customer. No matter what industry you’re based in, Social Media marketing should form an essential part of your marketing strategy. It is a must for raising brand awareness, communication and engaging with prospects and customers, and ultimately driving traffic and conversions. As an added bonus, a business’s presence on Social Media is one of Google’s many ranking factors so increased activity often results in increased organic search visibility.
Paid Social Advertising
Paid Social Media advertising is great for businesses that want results quickly. With declining organic reach, particularly on Facebook, paid Social advertising is becoming more popular resulting in higher advertising costs. However, these costs are still relatively inexpensive for the results we can achieve so we’d recommend any business out there to take advantage of this while you still can. Social Media ads can be easily tracked, helping us know what’s working and what isn’t to manage your return on investment. Once the campaigns are profitable, the more money you put into it, the more you will get out!
How Can WDA Help?
We have an expert Digital Marketing team who are experienced in delivering highly successful Social Media campaigns that drive engagement and results. We’re able to provide a complete turnkey solution where we’ll manage all of your accounts or we can simply assist with specific areas that require additional support including strategy, content creation, influencer outreach, branding and more.
You’ll also receive regular communication and an easy to digest analytics report every month that we’ll take you through. This will help us determine what’s working well and the areas that need improving.
Get In Touch
Would you like to learn more about our Social Media packages and how we can help your business grow its Social presence? Give us a call on 01332 372728 or email firstname.lastname@example.org to get started.
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