WDA are  just back in the office after a very successful morning at the Annual Love Business East Midlands event at Donington Park, and despite having missed out on a fast lap in the Fiat we can report a great vibe of optimism amongst the East Midlands Businesses we spoke to.

WDA attended 2 workshops – the first an early morning ‘Social Media’ workshop, followed by a ‘Marketing Tricks Of The Trade’ workshop hosted by Marketing Derby’s John Forkin. Both sessions were delivered by some great speakers and both ignited some lively debate and contributions from the floor, with WDA voicing our own feelings on the shifting demographics of those engaging with the most popular social networks.

The speakers too were very upbeat about economic prospects for the region when asked about their outlook for 2014:

“I think that generally there is much more confidence around”
Chris Rose, Head Of Brand, Leicester Tigers

“We are seeing much more movement in the economy right now, and I am more confident in raising funds to open my new Shoreditch restaurant!
Adam Simmonds, Michelin Star Chef

“The city is still buzzing from the recent news of Bondholder Bombardier’s £1 Billion Crossrail Contract”
John Forkin, Marketing Derby

 

WDA are really looking forward to Love Business Donington Park on Wednesday. We are on a Legal Services Recce, and also plan to meet with Derby University and Marketing Derby in addition to being booked onto 2 workshops – Networking vs Social Media and Sales and Marketing Tricks of the Trade (to find out if we’ve missed any!). If anyone wants to meet up just message us.