ARMR moto New brand build, positioning, visual identity and trade campaign creation for extreme apparel range

Renntec : now ready for anything Full re-brand and positioning for Britains favourite motorcycle accessory range

Tri-Motive brand distribution New brand build, positioning, visual identity, trade campaign creation and web platform

CPI Scooters Full re-brand and positioning plus campaign creation both on and offline for trade and consumer media.

The recent NEC motorcycle Trade Expo show was WDA’s first involvement with the knowledge shop, and proved a resounding success with many business owners taking advantage of 3 days of free marketing and branding consultation.

WDA also revealed Brand BuilderTM for the first time – A unique process developed by WDA and used to create some of the automotive industries best performing brands.

For those unsure about the return on investment in building or properly leveraging their brand through effective advertising and marketing campaigns; WDA were able to discuss the commercial benefits and reference several recent ‘case study’ businesses exhibiting in the same hall so that delegates could speak directly with brand owners who WDA had recently helped including CPI, ARMR moto, Renntec and Trimotive brand distribution.

Delegates we spoke to ranged from SME’s to marketing managers of large global corporations, and we were able to successfully reference examples of clients we have helped to drive business at both ends of this spectrum.

Having live case studies on hand was a great way to demonstrate the net result of investing in branding, without necessarily having to discuss the sometimes complicated strategic processes which underpin everything we create.

In simple terms, our objective is usually to make clients products or services more desirable to the consumer. All things being equal, a consumer will ‘tip’ towards the brand they favour most. WDA do this by creating a differentiated and ownable positioning at the very core of the offering – at that point where the market opportunity meets the most desirable things about a clients business.

Getting the core positioning right is essential before spending money on expensive media to communicate a message which might not engage, excite or motivate your target audience.

Leveraging your proposition through the wrong media channels is even worse if the idea is right, but nobody is listening. This is why WDA remain ‘media neutral’ and focus on delivering our core value – devising marketing and brand strategy, communication platforms and design solutions; unlike the usual model of recovering fee by margining production or media.

We believe we make the kind of decisions traditional agencies just aren’t able to recommend. For example, it’s s no coincidence that if you brief an ad agency then the solution will involve advertising; likewise a web development company’s solution will be to relaunch the website; and a printer will propose a solution involving print.

With WDA, our media advice is always in the best interests of the brand, not self serving to cover our own costs. It also means we are more flexible and can access a whole range of media channels; and react quickly as the media landscape changes (increasingly faster in the case of digital media).

If you missed us at the show and would like to discuss how WDA could help drive your business forward through more effective brand marketing, please email here or call +44 (0) 1332 372 728. An initial consultation is offered free of charge.

WDA to host marketing workshop at next weeks EXPO 2012 show.

WDA have been invited to run a Marketing Knowledge Shop at Europe’s biggest trade motorcycle show – Expo 2012, which opens for business at the NEC exhibition centre this Sunday 22nd January.

A select panel of professional partners will give free impartial advice at the knowledge shop which will cover every aspect of running a professional and successful business within the motorcycle sector. The MCN sponsored workshop area is also supported by respected industry associations and government initiatives such as the Motorcycle Retail Association, Get-On, BMF and SHARP amongst other privately owned consultancy firms. Each are on hand throughout the entire show to dispense free advice and discuss any specific issues attendees might be facing within their own businesses.

WDA specialise in creating, marketing and licensing brands to the entire Automotive market but also has clients within the Cycle and Leisure sectors, says Managing Director Lee Waterhouse. However the company can trace its roots back to motorcycling and it’s still a sector I am personally very passionate about having ridden bikes in competition and for pleasure since the age of eight(!)

WDA are multiple award winners for our work within motorcycling, and as official partners to its principal show we are looking forward to supporting the industry and putting something back in. We really are honoured to have been selected.

A Brilliant Brand should be relevant and differentiated from competitors in such a way that it reaches out and engages your customer through the best media choices – not be driven by media. Which is why WDA focus on ‘route to mind’ (the idea) first, before ‘route to market’ (the media channel). By remaining firmly media neutral we ensure that any advice is in the best interests of the client, and not biased to match internal agency resourcing or potential media commissions. Considering media spends can account for up to 80% of overall marketing budget, the potential savings and added returns of this approach are considerable.

At Expo, discover how WDA’s ideas driven integrated marketing solutions work and why a unique ideas agency approach can boost ‘return on idea’, and save on overall marketing spend. Find out why this model facilitates working with clients who are contracted to incumbent agencies, or have in-house design and marketing resources (you might be surprised the number of clients who benefit working in this way).

WDA will also reveal our unique BrandBuilderTM process which the agency has used to create some of the industries most successful brands.

Two directors will be on hand for the duration of the show, and the format will be friendly and informal. We would like people involved in the industry to view this as a one off no obligation opportunity to gain an insight into how some of the industries most successful brands have been built.

There is no appointment necessary, but feel free to get in touch should there be anything specific you would like to discuss or anything you would like the team to see or be thinking about in advance – the more information you can give the better the advice.

The Knowledge Shop area is located centrally in the main hall, facing the MCN stand (No. 640)

Show opening times are:

Sunday 22nd Jan 9:30 – 17:00

Monday 23rd Jan 9:30 – 17:00

Tuesday 24th Jan 9:30 – 16:00

For further show information please visit: www.motorcycle-expo.co.uk