WDA are excited to announce the launch of a major rebrand for a-one commercial cleaners, designed to reflect the company’s ethos of delivering industry leading customer service and give the business real stand-out to elevate their marketing and communications above their competitors.
A-one are a company who pride themselves in delivering a first–rate service that comes second to none. As Joe Hunnam, MD and founder tells us;
“We’re called a-one because we do an a-one job! Having built up this reputation over the years by going above and beyond the call of duty to deliver very tangible service advantages over those offered by other firms. However, we didn’t feel this difference was being communicated effectively through our marketing which is why we approached WDA.
We first became aware of WDA through their re-brand of Derby County’s new gym Funktion Fitness, as a-one have their cleaning contract, and myself and my son Danny (who runs the business with Joe) are also members there. When compared to other gym’s in the region we felt the brand identity WDA had created gave Funktion real stand-out and a very strong, clear appeal to its target audience – two things we really wanted to achieve for a-one.”
With this in mind, WDA designed a fresh and bold new visual identity with the new brand positioning of ‘No One Compares’ to underline a-one’s stated service advantages; and also to compliment and reinforce the ‘a-one’ name.
The re-branding was then applied to their new website (also built by WDA), which you can see by clicking this link. Additionally, the new look has been applied to signage and vehicle livery (shown above – you’re certainly not going to miss that driving round the streets of Derby!) and a range of fully branded uniforms, which we hope you’ll agree makes these two gentleman look pretty smart!
“The a-one re-brand is a great example of how effective brand marketing can strongly differentiate a business operating in what many would consider a commodity market” said WDA’s Lee Waterhouse “This project was all about change customer perceptions about cleaning by highlighting that ‘not all cleaning companies are the same’ – and in fact, with a-one – no-one compares!”