WDA Digital Marketing Round-Up: 12th – 18th Oct

Main Image of WDA Digital Marketing Round-Up: 12th – 18th Oct

Missed the important digital marketing news and updates from last week? We’ve got you covered with the WDA Digital Marketing Round-Up.

Google

Google Test Ads in Maps: Google has tested local ads in Maps. The ads display in the auto-suggest search results when searching for local businesses in Maps. Google confirmed that this is something they’re experimenting with and testing.

Google Search Changes: Google has announced fresh changes that will impact search results.

First, BERT now impacts nearly 100% of searches when last year it only impacted 10%.

Also, later this year, Google will begin passage-based indexing, something they have said will affect 7% of search queries across all languages when fully rolled out. With the new passage-based indexing, Google will start showing specific passages from a page to give the user a more relevant result to their query.

They’ve also announced a spelling algorithm to better understand misspelled terms and queries.

Google Podcasts Manager: A new tool for podcasters that shows impressions and clicks from Google Search results. It also lets you explore top discovered episodes and the search terms that lead to a listener finding the podcast.

Google Ads Attribution Reporting Updates: Cross-network YouTube and Search campaign attribution reporting is now in open beta. Google is also planning to incorporate Display campaigns into attribution reports soon. The updates to Attribution reporting will enable advertisers to get more insights in how campaigns are assisting each other.

Facebook/Instagram

WordPress Embed Support Stopping: Beginning October 24th, Facebook and Instagram will stop supporting embedded content on WordPress websites. If your website is built in WordPress and utilises Facebook and Instagram embeds, then these will soon become broken. Thankfully, embeds can be fixed with plugins such as the new oEmbed Plus and Smash Balloon.

More Messenger Updates: Facebook has made further updates to Messenger with a visual upgrade, chat themes support and custom reactions. Selfie stickers and vanish mode are also coming soon. Features will roll out automatically, and a few of our team members have already noticed them.

Other Updates

Bing Site Explorer Revamped: Bing Site Explorer has been relaunched and is an overhaul from the previous version, delivering an all-new experience that’s cleaner and easier to use. The tool shows you how Bing sees your website and will show redirects, broken links and any URL being blocked by robots.txt. It’s definitely worth checking out if you want to further improve your SEO.

Snapchat Sounds Launched: Snapchat has joined Facebook and YouTube in launching their own TikTok competitors with Sounds. Now available on iOS, Sounds lets users add music to their Snaps (pre or post-capture). has now launched and is their answer to TikTok.

WordPress Tweetstorms: WordPress has introduced a new feature that enables you to turn any existing blog post into a Tweetstorm (Twitter thread) in just a few clicks. The tool will tweet every word of the post along with accompanying media.

WDA’s Highlight of the Week

Our highlight for this week is the launch of Google Podcasts Manager.

We can’t wait to add our podcast and start delving into additional stats to help improve performance. If your business hasn’t started a podcast yet, then what better time to do so? Podcasts continue to rise in popularity with more of the UK population listening every month. They’re a great medium to repurpose existing content in a different format and expand brand visibility, build authority and generate leads.

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