We’re back with the WDA Digital Marketing Round-Up! If you missed the most important digital marketing news and updates from the 14th December – 3rd Jan then don’t worry because we’ve got you covered…
New Google Ads Editor: Google Ads Editor version 1.5 is now available – bringing new tools and features including image extensions, filter by label, improved messages for account limit errors and more. Ads Editor is great for advertisers looking to make bulk changes to campaigns quickly and easily.
AR Feature for Cosmetics: Google has launched a digital “try it on” experience using augmented reality for a range of cosmetic-related searches on Google Shopping. The feature is only available in the US at the moment and there’s no news on a release date for the UK yet. Brands such as MAC, Charlotte Tilbury and L’Oreal are included.
Short-Form Videos: Google has been testing short-form video carousels for a few select queries in search results. The carousels provide links to the original video either on TikTok or Instagram Reels. Whether they roll this test out remains to be seen but short-form video content certainly continues to grow in importance.
Twitter Verification Returning: Twitter is bringing back account verification with a number of changes to the program. The main updates include: a loosening of the policy that outlines what having a complete profile is, updated references, journalists now included in the News category, eSports now included in the Sports category and digital content creators have been added to the Entertainment category.
Snapchat Set to Expand eCommerce: Snapchat has expanded their eCommerce capabilities by providing new Bitmoji fashion options, allowing users to dress their avatars in the latest fashion items from retailers such as Ralph Lauren and Levi’s. There is significant potential in Bitmoji fashion as a vehicle for promotion and brand affiliation particularly as AR technology develops.
TikTok Small Business Resource Center: TikTok has created a Small Business Resource Center, designed to help SMBs to get more out of the platform. The resources include a range of case studies, creative tools and explainers.
Here’s how TikTok explained it… “From success stories to creative tools and free webinars, it has everything you need to grow your small business on our platform.”
Early Beta of Twitter Spaces: Twitter has launched an early beta of its Spaces feature by inviting a small group of users to test it.
Here’s what they said… “The human voice can bring a layer of connectivity to Twitter through emotion, nuance and empathy often lost in text. We see this with voice tweets and voice DMs. sometimes 280 isn’t enough, and voice gives people another way to join the conversation.”
Twitter Highlighting Things in Common: In what looks to be an attempt to spark further engagement and discussion within Twitter, they’ve launched a test which sees things you may have in common with users you don’t follow being highlighted. The test has been running on Android devices only for now.
Here’s a snippet from the Twitter Support account: “On Android, we’re testing a way to highlight things you have in common when you reply to someone you don’t follow or engage with. We may show the Topics you both follow, your mutual connections, or their profile bio.”
TikTok Coming to Samsung TVs: TikTok is now available on Samsung Smart TVs in the UK and will be rolled out to more across Europe.
Samsung commented… “Samsung Electronics Ltd and TikTok are proud to announce a new app partnership that brings TikTok’s trending content into the home. TikTok will be exclusively available on Samsung Smart TVs in Europe, launching first for UK customers today.”
Clarity Available in Bing Webmaster Tools: Microsoft Clarity is now accessible from within Bing Webmaster Tools. For those that don’t know, Clarity is a new web analytics tool from Microsoft that enables webmasters to get insights into how users are interacting with their website through heatmaps and click maps etc.
Reddit Partners with Moat: Reddit has announced a new partnership with Moat by Oracle Data Cloud. The partnership will help provide third party verification on ad metrics on the platform.
Here’s what Reddit had to say… “Our latest integration with Moat will now bring more third-party clarity and precision around Reddit ad viewability. It aims to deliver more comprehensive and meaningful campaign performance metrics to ensure our brand partners understand the impact of their advertising in order to maximize awareness, reach, and overall effectiveness on Reddit.”
Our highlight for this Round-Up is Microsoft Clarity being integrated into Bing Webmaster Tools.
The reason for this is that many marketers fall victim of putting far too much emphasis on traffic and not enough on their website experience and the user journey. Clarity helps provide further insights into website engagement with heatmaps, scroll maps and more. With the integration into Bing Webmaster Tools, it provides one central platform for website owners and marketers to monitor and optimise site performance.
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