Missed the important digital marketing news and updates from last week? We’ve got you covered with the WDA Digital Marketing Round-Up. This week, news includes YouTube live stream clips, insights on a potential cookie replacement, Pinterest Story Pins following streams and much more.
Let’s delve into it…
Google Releases Insights Into a Potential Cookie Replacement: Google has recently released information on what they believe will replace cookies on Chrome – it’s called FloC or “Federated Learning of Cohorts”.
Here’s what they said… “Today, we’re releasing new data showing how this innovation can deliver results nearly as effective as cookie-based approaches.” – Chetna Bindra, Group Product Manager, User Trust and Privacy.
See the full Google announcement: https://blog.google/products/ads-commerce/2021-01-privacy-sandbox
Brand Safety Topic Exclusions Being Tested by Facebook: With rising brand safety concerns, Facebook is now testing brand safety topic exclusions for Ads and they stated that it’s the first time that the Feed environment would be managed through controls. The feature would let advertisers decide on whether to show ads next to content that could be sensitive.
Sharing Instagram Feed Posts to Stories Being Removed?: Instagram is constantly testing to improve its app, increase engagement and improve the overall experience. While they often add new functions, sometimes they take things away. In their latest test, they’ve been sending out a notification to a group of users with a change to sharing to Stories.
The notification reads… “We hear from our community that they want to see fewer feed posts in Stories. During this test, you won’t be able to add a feed post to your story.”
While users can still share Twitter posts and more to Stories, this may well force content creators to produce more specific Story content if it’s rolled out.
YouTube Live Stream Clips: YouTube is testing Clips – a new feature that will enable users to make short, shareable videos from a creators’ live stream. In the test, if you’re watching a live stream from a creator within the test group then you’ll see a “scissors icon” under the video which lets you select the bite-size snippet you want to share.
Given the popularity of Clips on Twitch, it’s no surprise that YouTube is testing this and we’re more surprised it’s something they’ve not done already. It could be set to be one of the best additions to YouTube in recent years.
Twitter has Acquired Revue: Twitter has acquired the Newsletter publishing and monetisation start up, Revue. In the announcement of the acquisition, the social media platform said that the integration of the two will allow readers to find and subscribe to newsletters easier.
Here’s more from Twitter… “Our goal is to make it easy for them to connect with their subscribers, while also helping readers better discover writers and their content. We’re imagining a lot of ways to do this, from allowing people to sign up for newsletters from their favorite follows on Twitter, to new settings for writers to host conversations with their subscribers. It will all work seamlessly within Twitter.”
Filter Link Extensions Now Available in Microsoft Advertising: Filter Link Extensions have now been added to Microsoft Advertising’s ad extension options and they give advertisers the ability to tell potential customers more about what they do by presenting features under category headers. They’ll also make ads on Bing search and partners to stand out more, improving click-through-rates. This is worth exploring and testing for businesses making use of Microsoft Ads.
Pinterest Story Pins Following Streams: Pinterest have been testing Stories for a while and they continue to look to improve on this. They recently announced Story Pins Following Streams.
This is how Pinterest described the new feature… “As the home of inspiration, Pinterest is a place to discover not only great ideas but also the people behind them. That’s why we’re introducing Story Pins following streams, a place for Pinners to see new Story Pins from the creators they follow, right at the top of the home feed. In this immersive stream, Pinners can find fresh Story Pins and even find new creators to follow through the “Discover creators” icon.”
Our highlight from this week’s WDA Marketing Round-Up, just edging Google announcing insights into a potential cookie replacement, has to be YouTube testing Clips.
To be honest, it’s something that should already be on the platform given the sheer popularity of the feature on Twitch but at least they’re finally testing the option. If it does get rolled out and we see no reason as to why not, then we can see it becoming just as popular, if not more so.
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