Global Rebrand for Strumis

WDA have delivered a global rebrand project for a leading software business based on Pride Park.

Strumis Managing Director Simon Inman presented the new strategic brand positioning and platform at the company’s global sales conference held at the group HQ in the UK to key Strumis managers from countries including the US, Canada, China, India, Australia and the Middle East.

After enlisting the help of renowned UK branding experts WDA, Strumis began to reappraise its proposition. WDA’s external perspective and insights suggested that perhaps Strumis weren’t really in the software development business at all. The new positioning ‘Bringing Structure to Steel’ helps unify communications globally and is accompanied by a brand communications platform developed to ensure Strumis can consistently but flexibly communicate its brand message

In addition to the global rebrand WDA have created a host of ‘route to market’ collateral both digital and tangible, from stand and launch campaign (including animation) for the recent NASCC Steel Show in Orlando Florida; to assistance with the launch of the company’s most important software release to date – V10.

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