Helping Black Mountain Reach The Summit

Andrew Lloyd first approached WDA with a branding project for a groundbreaking cycle concept. The concept was a bike that could grow with the child, thanks to a patented frame technology. Andrew had realised the gap in the market for a premium quality bike that you didn't have to replace as soon as your child outgrew it.

Following discussions with Andrew, WDA were commissioned to bring this product to life by creating a bold, fresh and striking brand identity - including icons and logotype. We also had the privilege of naming and branding their first range of products - including colour-ways and graphical details.

After working with WDA to launch the Black Mountain brand, they now supply a premium range of bikes to 24 countries. This range includes the Pinto, Skog, Hutto and the innovative Epok (featuring the patented growing frame technology).

Andrew Lloyd, CEO at Black Mountain, had this to say…

“WDA have played a big part in the success of the Black Mountain brand – the end result is a great testament to Lee and the team. We couldn’t have done it without WDA’s great input and brand guidance”.

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