A Brand for Those Who's Home Really is a Castle

The Project

When it comes to selling premium property to the rich and famous, the way an agency’s stock is marketed is critical. Regular marketing strategies don’t work as the audience is buying into a lifestyle as much as they are bricks and mortar. A financial AND emotional investment as it were. WDA identified this when re-branding and re-positioning Derby’s ‘Select’ premium property agency. Appealing unashamedly to the upmarket sensibilities of our audience, our new brand targeted the customers desire to be communicated with on ‘their level’. WDA pushed the strategy to the limits with a series of tongue-in-cheek advertising messages which only the affluent would understand! From a standing start ‘SELECT’ is already taking strong market share from their competition within the £500k+ segment of Derby’s premium property market.



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