Strumis provides world-leading steel fabrication management information software – connecting, streamlining and simplifying steel fabrication projects. Their solutions enable companies to increase efficiency and boost profitability and have been sold to more than 20,000 users globally in over 50 countries.

Strumis approached WDA as they wanted to create a clearer brand positioning within the marketplace that truly uncovered their DNA. The goal for this was to enhance the emphasis of what their solutions do which directly benefit their client’s bottom line and to reinforce the brand’s commitment to the structural steel fab industry.

When we got to work, we soon realised that Strumis wasn’t in the software development business at all, they were in the Steel Fabrication Business Solutions industry. WDA further uncovered the heart of what Strumis do and created the positioning “Bringing Structure to Steel”. The positioning effectively differentiates the Strumis brand and resonates with the target audience.

Finally, alongside repositioning Strumis, we developed a new visual toolkit from scratch aiming to leverage this further. This included digital and tangible collateral from stand and launch campaign (including animation) for the NASCC Steel Show in Florida to assisting with their V10 software release launch.