16
Jun
Simplicity of message and identity

How simplicity of message and identity can drive your brand communications.

Successful brands have all found a common thread to their communications: simplicity. To been seen and heard above the daily clutter and clamour and gain instant recognition is the unifying goal of all brands. It’s not a new thought given it’s summed up in a quote attributed to Leonardo da Vinci, namely ‘Simplicity is the […]

23
Jan
Randd Brand Design

Why did the chicken grab people’s attention? Because it was 6ft tall!

WDA client randd uk recently exhibited at a key trade show, Food Matters Live in London. WDA’s key challenge was to create a bold and engaging stand design that really stood out, and having grabbed visitors attention, to get across quickly what R&D Tax Credits are. The eye catching stand design did indeed feature the […]

16
Jan
Remarkable Smiles Brand Identity - WDA

Remarkable Smiles, inside and out

Working closely with the team at local dentist group Remarkable Smiles (formally Central Dental) WDA’s strategic creativity process identified people aren’t really scared of going to the dentist, but of what the dentist may have to do to them. Not surprisingly hose who visit the dentist regularly need far less dental work than those who […]

20
Dec
Free Brand Audit - WDA

Free Marketing and Brand Audit

WDA are again delivering a number of FREE Marketing and branding audits during January 2017. This is your opportunity to discover how a brand driven marketing apporach could help drive YOUR business forward in 2017. The sessions are designed to be fairly informal and flexible. Maybe you want a FREE honest professional opinion of your […]

22
Nov
SDL Rebrand | Brand Agency Derby

Rebranding one of the UK’s fastest-growing independent property groups

Following a successful pitch, WDA were appointed to help one of the UK’s fastest-growing independent property groups to rebrand and reposition themselves to accommodate major expansion plans over the next five years. Founded in 1989 as Direct Valuations and known as Shepherd Direct Ltd, the group comprises a comprehensive range of property related services including […]

02
Nov
RanddUK appoint derby marketing agency

R&D Tax Credit Specialists RANDD UK appoint WDA for strategic marketing rebrand

WDA were appointed after a competitive pitch by leading R&D Tax Credit specialist RANDD UK to devise and implement a strategic rebranding and innovative new marketing strategy to drive their new business development. RANDD UK are R&D Tax Credit specialists delivering HMRC-backed R&D Tax Credit cash injections primarily to SME’s which reward their investment in […]

02
Sep
guiness_logocomparison2

Heritage and history: valuable commodities for any brand

We’ve seen many top brands mining their past, with ‘The Co-op’, ‘Guinness’ and more recently ‘MasterCard’ having returned to form with logos each echoing their 1960’s predecessors, but all for very different reasons. Heritage and history are valuable commodities for any brand; a history is distinct and ownable. They can be used to re-dress a […]

19
Feb
A-one van

A Pristine New Look for A-One Cleaning.

WDA are excited to announce the launch of a major rebrand for a-one commercial cleaners, designed to reflect the company’s ethos of delivering industry leading customer service and give the business real stand-out to elevate their marketing and communications above their competitors. A-one are a company who pride themselves in delivering a first–rate service that comes […]

07
Feb

WDA gives MER the Über brand treatment!

WDA have just completed a major rebrand of the MER car care brand. Intended to put the famous range back on the map, the big changeover happened last month with an online reveal to existing MER customers and the launch of an all new website: www.merproducts.com As we publish this post, major retail partner Halfords will […]