Simplicity of message and identity

How simplicity of message and identity can drive your brand communications.

Successful brands have all found a common thread to their communications: simplicity. To been seen and heard above the daily clutter and clamour and gain instant recognition is the unifying goal of all brands.

It’s not a new thought given it’s summed up in a quote attributed to Leonardo da Vinci, namely ‘Simplicity is the ultimate sophistication’. In a world of marketing clutter, bold brands apply this approach consistently across all their communication to convey a clear differentiated message which connects with their customers.

When we first spoke to Peppers, a company who set the international standard in the cable glands industry, it was clear continued growth had led to a complicated brand and message. Taking a ‘simplicity’ approach was what was required to re-define who they were, what they did and the relevance of that to their customers.

simplicity of message and identity

“More than just a visual refresh, this has been very much a strategic branding exercise. Peppers has gone through significant change since its inception and this rebrand was commissioned to bring the firms brand identity into line with its industry leading product and service proposition.

The process identified and defined core areas of service advantage which can sometimes be overlooked in favour of straight price comparison. However, it is the totality of our offering which truly sets Peppers apart within the marketplace and supports the Company’s hard earned ‘best value’ rather than ‘lowest price’ reputation.”

Managing Director – Peppers Cable Glands

The resulting new ‘Peppers Globe Logo’ brand identity is striking in its simplicity, but all the more impactful because of it. Designed at the client’s request to retain echoes of the old identity, it also needed to reassure customers that whilst the business was developing and evolving, it wasn’t losing or moving away from the quality, service and delivery it has become renowned for.

Indeed, the distinctive new ‘End-to-End Performance’ brand positioning underpins the focus on product delivery, industry expertise and the customer journey, literally from start to finish.

To find out more about how WDA’s unique brand marketing approach can help your business grow please get in touch with our Business Development Manager Anna on 01332 372 728 or e-mail directly on anna@wda-marketing.com