WDA Digital Marketing Round-Up: 16th – 22nd Nov

Main Image of WDA Digital Marketing Round-Up: 16th – 22nd Nov

Missed the important digital marketing news and updates from last week? We’ve got you covered with the WDA Digital Marketing Round-Up.

Google

Small Business Advisors: Google has launched a new beta program called Small Business Advisors. It’s aimed at helping SMBs to grow by becoming better Google marketers. It’s only open to small businesses in the US at this time and the cost is $39.99 per session.

Broad Match Suggestions In Google Ads: Google Ads are trying to get advertisers on the platform to try out broad match keywords again as it starts showing them in recommendations to optimise campaign performance. Google said the following in a recent blog post…

“If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match.”

If you do test adding broad match keywords to your accounts then keep a close eye on spend and performance.

Remove Outdated Content Tool Updated: Google is updating its remove outdated content tool in Search Console by giving it a refreshed interface, making it easier to use. The remove outdated content tool enables site owners to request the removal of URLs they don’t own.

Disavow Links Tool Migrated: Google has moved the disavow links tool to the new Search Console interface and in doing so, have also made it possible to download the file and see new errors related to it. The disavow links tool can be used to give Google a list of bad URLs pointing to your site that you want them to ignore.

YouTube

YouTube Analytics Reporting Improved: YouTube Analytics reporting has been improved to now show insights into traffic sources – giving content creators data on how their videos are being found online. The new report can be found in the Overview area of Analytics in YouTube Studio.

YouTube Audio Ads: With the number of people using YouTube for their music and podcast player of choice, they are now launching Audio Ads. A new type of audio-based ad to reach music and podcast listeners. Here’s what YouTube said…

“Whether it’s to squeeze in a living room workout before dinner, catch up on a podcast or listen to a virtual concert on a Friday night, people are increasingly turning to YouTube as they spend more time at home. To help you tailor your media and creative approach to the different ways consumers are engaging with YouTube, we’re introducing audio ads…”

Audio ads are now available in beta on Google Ads and Display & Video 360 on a CPM basis.

Facebook/Instagram

Facebook Makes It Easier For Content Creators To Maximise Their Revenue: Facebook looks to help content creators on both Facebook and Instagram to maximise their revenue opportunities by claiming ownership of duplicate content and associated ad revenue. Using Rights Manager, content creators can now set up new rules for detecting this content and then claim the revenue from it. Creators of all sizes are also now eligible to join Rights Manager.

Instagram Gives Users The Option To Opt-Out of Third-Party Data Usage: Instagram has added a new “Data From Partners” setting that lets users on the app opt-out of third-party data usage that is used for more personalised ad targeting.

Instagram Keyword Search: It is now possible to search for content on Instagram using keywords instead of just being limited to hashtags or locations. We’re not entirely sure how Instagram decides which content to show for a given search yet but time will tell. The update should improve content discoverability on the platform and of course, there is now the potential to optimise for Instagram SEO!

Twitter

Twitter Introduces Fleets: Twitter has introduced Fleets, which is basically their own version of Stories. Fleets are temporary tweets that last for 24 hours before disappearing and according to Twitter, they’ve been launched to encourage more Tweets following user feedback.

Here’s Twitter’s explanation…

“To help people feel more comfortable, we’ve been working on a lower pressure way for people to talk about what’s happening. Today, we’re launching Fleets so everyone can easily join the conversation in a new way – with their fleeting thoughts.

…Fleets are for sharing momentary thoughts – they help start conversations and only stick around for 24 hours.”

Twitter Tests A New Audio-Only ‘Spaces’ Feature: In addition to launching Fleets, Twitter has begun testing a new, audio-only “space” option. The feature is designed to allow users to create audio rooms that their followers can join and either choose to listen or engage in discussion. Twitter is planning on limiting this initially to try and avoid misuse.

WDA’s Highlight of the Week

Our highlight for this week is Instagram’s Keyword Search.

While it’s something we don’t know a great deal about right now, more information on the feature will continue to be released. The potential possibilities for the feature are extremely exciting and it could change the way we write Instagram posts in the near future. It’s something to keep an eye on and to see how reach and engagement are impacted over the coming weeks and months. If details surface with regards to optimising the posts for the search then we’ll certainly be discussing it, so stay tuned!

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